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Marketing Fri Apr 07 2017 21:46:26 GMT+0000 (UTC)
WHERE THE PARTY'S AT -- With apologies to my friends at Shopify, is Instagram the best place to sell stuff online? Building a website is hard. Building a mobile app is harder. Making your business work across both screens is even more complex. It's not just design and usabi
The Future of British Trade with Europe: A Light at the End of the Chunnel? With Article 50 having been triggered recently by UK Prime Minister Theresa May, Brexit is now actually happening and calls for a revote can be …..The Future of Bri
All throughout 2016, Google has been releasing a flurry of updates to its Search Engine Results Pages (SERPs) and search algorithms while online businesses scurry to adapt. In the wake of all these changes, the online world has become remarkably Darw
Episode #562 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. When a business and marketing professional asks me which thinker and author they should be paying more attention to, I immediately respond with A
Choosing your domain name is one of the most important aspects of your business, brand, and strategy as a whole. If you are thinking about starting a company, the first thing you should do, before even giving your company a name, is to check the doma
I was lucky enough to be in New York this week doing a workshop for a big pharma business and took the opportunity to catch up with Mark Raheja, founder of the brilliant August. In our conversation Mark mentioned a... I was lucky enough to be in New
Evidently, the mobile market is growing faster than lightning. By the year 2020, there will be almost 2.9 billion smartphone users around the globe. Just look at the number! Now fathom the impact and effect it can have on businesses across industries
Big brands almost always invest substantial resources to create a comprehensive strategic marketing plan. Especially in consumer markets. Yet from my experience, few small to midsize businesses bother to create one. (And many dont even create a writt
Don’t you think it’s bizarre how we aspire to be natural, and yet to be natural takes an unnatural amount of work? I recall reading a piece on actress and businesswoman Jessica Alba once, and how she was asked to do a photoshoot f
Note: This post is specific to Google's organic web-search. For Google's other services, please check with the appropriate help center (e.g., for Google Shopping) or help forum. Even in today's "always-on" world, sometimes businesses want to take a b
IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.
I stumbled upon a decade old video of me talking about how businesses can better use social media to connect more meaningfully with people. That was a long time ago in a galaxy far, far away. But not that far away. The rules I shared ten years ago st
Local tactics are the keys to consumer loyalty in a mobile-first world For bricks-and-mortar businesses, loyalty programs have been a staple for decades, whether in the form of punch cards promising a free item, special sale offerings, or the now &am
The Zenith Digital Marketing Conference is here! Marketers of all stripes are taking over Duluth this Thursday, April 27. Excited? You should be. Between two kickass keynotes Microsofts Christi Olson and iPullRanks Michael King is an array of nationa
I can’t believe that I’m about to say this: I just started using the new social network, Mastodon. I’m not saying YOU should use it, YET, but I can tell you that there’s quite a buzz about it. What is Mastodon
South African Airways VP of marketing Kim Thipe explains why new product development should live within marketingSouth African Airways VP of marketing Kim Thipe explains why new product development should live within marketing
Discover what it takes to turn your expertise and existing content into real online businesses. Not only do we show you how, we also give you actionable tips and real examples in the process.
Since rolling out our Geben Loves Families policy (10 weeksfor new momsanddads), I’m often asked by other business owners for adviceas theywork to update their policy. One of the biggest barriers issimply not knowing where to start. Similar
Logo design is often one of the first tasks an entrepreneur needs to outsource when starting a new business. Used to doing most of the work themselves, it can be hard for a small business owner to justify the expense of a professionally designed logo
Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Yet influencer marketing con
When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we recognize this gem submitted in this logo project: The challenge of this project was to update the logo of a family business in Arizona tha
Think your local business is just fine without being online? Think again! Discover why the most typical myths of offline businesses not being online, are actually quite the opposite.
Entrepreneurs are in a prime position to shape the world around them- through their own businesses and through charitable giving. A few weeks ago I wrote an article about 13 female entrepreneurs who are changing the world. It was such an inspiring jo
Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people buy things, interesting pa
Get a glimpse into Jay Baer's journey building both a business and personal brand in this video interview. Seth Price and I wrote (and designed) a book together. He and I just got our buddy Jay Baer online to talk about its topic: personal branding.
More and more businesses are investing in marketing personalization technology, but few are delivering a truly personalized experience. Adaptive content. Omni-channel marketing. People-first marketing. Personalized marketing. Personalization. Whateve
Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Given the high cost, how can
Hire the wrong social media manager, and your business might be in trouble. Hire the wrong social media manager, and your business might be in trouble. Learn the most important traits and skills to look for when hiring a social media manager. Takeawa
In one photo, two hands shake firmly, assuring you that a deal has been made. In another, a group of business people stand assembled in varying poses of authority, all wearing similarly satisfied smiles on their faces. Finally, we move on to a photo
  Burnout. Weve all heard of it. But, what does it mean to be burned out? And why should you care? Well, burnout is not a matter to be taken lightly; and can pose a serious threat to your career. In her book The Power of Slow: 101 Ways to Sa
I stumbled upon a decade old video of me talking about how businesses can better use social media to connect more meaningfully with people. Were talking 2007 when Myspace was the place to be online. Twitter was the darling of the SXSWi 2007 conferenc
The ancient philosopher Plato made significant contributions to humankind. His philosophical fingerprints can still be felt today in how we think about mathematics, science/nature, morals, politics and the arts. Perhaps we should add “brand
Social media data is changing the game for research, and theres no reason every marketer cant become their own researcher. Marketers in every industry and at companies of all sizes of all shapes and sizes know they should be doing research before act
Every year, there are many entrepreneurs who start new businesses. And, of course, there are many others who never quite achieve lift-off. What differentiates the entrepreneurs who act from the dreamers who never try? Chances are good that the percei
NevilleHobson.com One more time: A new episode of The Hobson and Holtz Report podcast In September 2015, Shel Holtz and I recorded the final episode of The Hobson and Holtz Report, a business podcast we’d presented for more than ten years.
The revenue number can hide successes as well as problems, and it tells you little about your customers. Here are six key performance indicators that are better at measuring the pulse of your business. Read the full article at MarketingProfs
How should brands connect to consumers who just can't stop moving? Social psychology and marketing professor, Adam Alter, has a new book out. It's called,Irresistible - The Rise of Addictive Technology and the Business of Keeping Us Hooked (you can c
If you want your marketing and your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest-possible ROI. Here are a few ways you can do that. Read the full article at MarketingProfs
The paywall. On the media side, some see it as the savior of their business. On the PR side, itRead MoreThe paywall. On the media side, some see it as the savior of their business. On the PR side, it could be seen as a major hurdle. Because here&
If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. The industry will only grow by 3.7% with total advertising reve
Lets talk about everyones favorite and least favorite subject, especially to an entrepreneur, small business, or startup: moneyMoney makes the business grow. We all want it. But while we are focused on earning it and not spending it, we sometimes let
Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip. Read the full article at MarketingProfs
Episode #565 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Thomas Barta recently co-authored the business book, The 12 Powers Of A Marketing Leader - How to succeed by building customer and company value.