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Marketing Wed Apr 26 2017 22:13:54 GMT+0000 (UTC)
WHERE THE PARTY'S AT -- To say Twitter is in a rut maybe the social media understatement of 2017. The company struggles to make money, despite having 320 million actively engaged users. Stock is down 16% inQ1 2017. Executives, who appear to see the writing on the wall, are
If youre a B2B marketer, the main focus of your job is probably generating leads for your sales team. It’s common for B2B marketers of small to mid-size companies struggle to produce qualified sales leads because they dont have a strong und
Missed Aimclears Social PPC & Psychographic Display workshop at Engage? Not to worry. Theres plenty of other chances to catch us around the country and even across the pond this year. Take a peek at our 2017 workshop schedule below, and join
Is abundance better than scarcity? Lately, insurance giant GEICO has been running an ad comparing their advantages to “the other guy.” They illustrate it with a stack of ten chocolate chip cookies for GEICO while their unnamed com
Headless commerce means performing updates and tests is easier and quicker. All enterprise e-commerce platforms were created in the era of desktop screens running web browsers. The assumption that desktop browsers would be the main audience for comme
Social media data is changing the game for research, and theres no reason every marketer cant become their own researcher. Marketers in every industry and at companies of all sizes of all shapes and sizes know they should be doing research before act
  Burnout. Weve all heard of it. But, what does it mean to be burned out? And why should you care? Well, burnout is not a matter to be taken lightly; and can pose a serious threat to your career. In her book The Power of Slow: 101 Ways to Sa
Time to expand your team? Learn the four fundamental characteristics to look for when hiring new additions to your company. Have you found your business growing lately and are in need of more workers? Adding a workforce team should be handled with ca
The Zenith Digital Marketing Conference is here! Marketers of all stripes are taking over Duluth this Thursday, April 27. Excited? You should be. Between two kickass keynotes Microsofts Christi Olson and iPullRanks Michael King is an array of nationa
How should brands connect to consumers who just can't stop moving? Social psychology and marketing professor, Adam Alter, has a new book out. It's called,Irresistible - The Rise of Addictive Technology and the Business of Keeping Us Hooked (you can c
Episode #562 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. When a business and marketing professional asks me which thinker and author they should be paying more attention to, I immediately respond with A
I can’t believe that I’m about to say this: I just started using the new social network, Mastodon. I’m not saying YOU should use it, YET, but I can tell you that there’s quite a buzz about it. What is Mastodon
Taking a more systematic approach to discover why your website visitors are not converting Whats stopping you from converting more of your website visitors into sales or leads right now? One of the reasons, that we'll explore in this article, &#8
In the early summer of 1976, my life was as any 7-year-old kid’s life should be – fun, making new adventures, and looking forward to a long, glorious school holiday. Then, in the space of nine weeks, that world came tumbling down.
The ancient philosopher Plato made significant contributions to humankind. His philosophical fingerprints can still be felt today in how we think about mathematics, science/nature, morals, politics and the arts. Perhaps we should add “brand
South African Airways VP of marketing Kim Thipe explains why new product development should live within marketingSouth African Airways VP of marketing Kim Thipe explains why new product development should live within marketing
Choosing your domain name is one of the most important aspects of your business, brand, and strategy as a whole. If you are thinking about starting a company, the first thing you should do, before even giving your company a name, is to check the doma
Seven years ago, I wrote a blog post asking if Super Bowl ads would go social. Back then,we all wanted to know if brands would integrateaFacebook or Twitter callto action …feature user-generatedcontent … get reallyfancyand promote
As a website owner, you might have come across some auto-generated content in comments sections or forum threads. When such content is created on your pages, not only does it disrupt those visiting your site, but it also shows some content that you m
What is headless CMS and how can it benefit marketers? Its a question that you may have either been asked or have asked yourself in the last few months"what exactly is headless CMS and why should marketers care?"It's unproven. It's …..What
Since rolling out our Geben Loves Families policy (10 weeksfor new momsanddads), I’m often asked by other business owners for adviceas theywork to update their policy. One of the biggest barriers issimply not knowing where to start. Similar
IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.
When you realize that you are Just an hour of someones day. This might seem harsh. And, in a lot of senses it is. But, the fact is as you are scheduling your 24 hours of your day you should be cognizant and respectful that you are just an hour in
With so many digital marketing trends, where do you focus your efforts? Here are six of the biggest trends that marketers should be budgeting for. Read the full article at MarketingProfs