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Marketing Mon Apr 10 2017 21:30:42 GMT+0000 (UTC)
WHERE THE PARTY'S AT -- Most of my time is dedicated to dev projects that make the lives of marketers easier. Web sites, apps, tools, scripts, etc. Today however, I’m writing for web devs in an attempt to make their lives easier. And their solutions smarter. On to
The Supreme Courts decision to legalize same-sex marriage dominated the news, social media and most conversations when it was announced. Regardless of where you stood on the topic you couldnt help but be immersed in it. And that wasnt true for just i
This is cheesy but true. It takes a village of phenomenal people to raise and train good digital and search marketers. As SEOs, Product Managers, and Social Media strategists, our work is not created alone in a vacuum. We dont simply apply a static s
Were all busy, which means were all occasionally guilty of relying on executive summaries and best practices guides to get things done. Give me a quick guide to optimizing landing pages? Can you send best practices for social media at events? What te
As I contemplate the world of dedicated PPC landing pages, and who doesn’t enjoy a good PPC daydream, I cant help but think theyre a lot like beer. A million varieties but very few really good ones exist. But here’s the thing, if
To say Twitter is in a rut maybe the social media understatement of 2017. The company struggles to make money, despite having 320 million actively engaged users. Stock is down 16% inQ1 2017. Executives, who appear to see the writing on the wall, are
In my time at Portent Ive had the opportunity to work with and learn from some of the best and brightest in our industry, and most recently as a first-time parent. For this blog post Ive decided to draw some lessons Ive learned that are key to buildi
According to a HubSpot survey, video is now the most popular kind of content consumed online (when text based content types are spit into categories). Users are certainly more likely to consume it thoroughly since skimming a video takes more effort t
Here are the slides and links from “Technically, SEO,” in which I ranted, raved and talked about technical SEO for marketers. This focuses on issues I found on automotive industry sites, but it all holds true everywhere. The Deck
At SEMPDX Engage 2017 I spoke about my complete lack of experience as an influence marketer. I also discussed: How to find your biggest fans How to promote their praise using social media What not to do ever ever ever when doing this Here’s
What’s a good conversion rate? I get this question a lot, and not just about conversion rates. I always say “better than what you have now.” That earns me a glare that could sterilize cockroaches. At the same time, I sho
Chart of the Day: Setting Up for Success With Email Automation How much revenue per person, per campaign, can email automation generate for you? The below chart covers 4 activities, winback, browse abandonment, welcome series and abandoned cart email
Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more. Read the full article at MarketingProfs
Going global can mean a lot more work for marketers as they scramble to translate content into local languages. Today's infographic suggests that a global content operating model can reduce all that effort and make your marketing more efficient. Read
Time to expand your team? Learn the four fundamental characteristics to look for when hiring new additions to your company. Have you found your business growing lately and are in need of more workers? Adding a workforce team should be handled with ca
Demand remains strong for digital marketers though the supply of candidates will be tight The proliferation of digital tools, social media, and mobile have created a world of two-way communication with buyers thats here to stay. To keep up, companies
Staying up to date with the new forms of technology can be expensive and overwhelming. If youre a small-business owner or entrepreneur, it may not be in your budget to purchase new tech every couple of years. This can leave you wondering if it makes
It's no secret that video has become a more and more significant piece of the content marketing mix--and livestreaming has become a rapidly growing and effective tactic. The tips and tricks in this guide will help you get live video right. Read the f
Every time Ford increased the productivity of car production (in one three-year period, he lowered labor costs by 66% per car), he also raised wages. Not merely because it's the right thing to do. He did it because well-paid workers... &
The other day I stumbled on this quote from Leonard Bernstein… Im a huge believer in super tight deadlines. The longer something takes the less likely anything meaningful will happen. It drives others around me crazy at times. But over my y
Led by sales goals for lead gen, B2B marketers are putting too much emphasis on net new customer acquisition, says Jay Baer. A new study from Corporate Visions of 400 B2B organizations found something that doesn’t really surprise me, but st
Apparently this campaign has caused a bit of a stir in the London Underground.In fact fourteen people have complained to Advertising Standards that the campaign promoted an unhealthy and competitive approach to dieting.Which of course it does. But so
Are Spotify and Valve models to be followed or impossible to replicate? We live in an age of Digital Disruption. The biggest transport provider (Uber) owns no cars, the biggest accommodationprovider (Airbnb) owns no rooms, the biggest content provide
Finding a job is tough. It takes time and effort. You need to pay attention to tiny details, especially in your resume, and make sure everything is flawless. StandOut CV has recently put together a great infographic for candidates searching for a job
If youve recently made a bad decision (or a bakers dozen of them), you are not alone. Not a single person is immune from making bad decisions. Humans make mistakes. Lets face it, even though we often deny it, we have inherently imperfect judgment. An
Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research and Triton Digital. Read the full article at MarketingProfs
Our twelfth session of the altMBA workshop is upcoming. We're only going to do it two more times in 2017, and if this is something you're thinking of doing one day, I hope you'll let us know. You can sign...    &am
Over on Facebook, I saw a post that shared a note that had been sent home to parents of kindergartenkids in the U.S. The note referred to the reading program in place to learn district sight words. This is a program where kids can learn common words
This is a guest post by Paid Media Manager Jessica Cates. When a company hires a PPC pro or agency to take on their account, their minimum expectation is that the team on the other end learns enough about their business to understand what exactly the
Instagram is both the most used social network by influencers and the top social network influencers focus on, according to recent research from Hashoff. Read the full article at MarketingProfs
How you can develop a brand which lets you stand out from the competition A business can have the best product or service in the world and offer it at the best price and still fail. Why is that? Because …..How you can develop a brand which
These surprising statistics reveal why the "one-to-many" message is dying, while messages from brand communities see the greatest impact. Businesses need to connect authentically with people. Its been reported that some of the key drivers of business
With so many digital marketing trends, where do you focus your efforts? Here are six of the biggest trends that marketers should be budgeting for. Read the full article at MarketingProfs
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media.
Welcome to the 47th, and final (for now at least) post in the Best Online Business Tools series. Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered. The tools and apps reviewed here previous
MAW broke the news Monday that Tapjoy is once again proving to the mobile advertising world why it’s at the top of its game — it understands rewarded advertising better than anyone. According to the new Tapjoy report, rewarded adv
Chart of the day: The majority of marketers say their content marketing strategy is effective and say their strategy is more effective than the previous year - but they also expect to produce more content next year than they are …..Chart of
When six people are trying to split a pizza, some stinginess appears. After all, more for one person is less for the other five. But in interactions that lead to connection, to shared knowledge, to possibility, it's pretty clear that... &amp
Machine-learning (ML) startups are flourishing, and companies are predicating their value proposition on artificial intelligence (AI). That's because both ML and AI will likely have immense impact on profitability--and transform marketing. Read the f
Brand awareness reflects the degree to which customers or potential customers can recognize or recall a brand and correctly associate that brand with a specific product or service. Creating brand awareness is one of the key components in promoting a
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media.
What’s a personal branding tip that’s great for freelancers, regardless of their industry? The following answers are provided by members ofYoung Entrepreneur Council (YEC), an invite-only organization comprised of the world&#8
What is headless CMS and how can it benefit marketers? Its a question that you may have either been asked or have asked yourself in the last few months"what exactly is headless CMS and why should marketers care?"It's unproven. It's …..What
Reverse graffiti (cleaning off grime) to create an image has been around for a while.There are examples on most street-art blogs and sites.So there's nothing new in this idea for Ajax from BBDO in Sweden.But what the hell. The average punter doesn't
With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be using them to boost revenue. How? Here are some tips on h
Good reviews definitely boost sales, but watch out for a few pitfalls.Good reviews definitely boost sales, but watch out for a few pitfalls.
Around these parts, we like to say that Community Management is a lifestyle job. By that, we mean that while it is inherently modern, creative, and often perceived as glamorous, it roams beyond the confines of a traditional 9 to 5. Your work never st
Adding videos to your website can be an effective way to increase e-commerce sales. Check out this infographic to see how brands are using product videos to increase revenue. Read the full article at MarketingProfs