Media brands must unite control own data hearts science ceo

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brands must unite control own data hearts science ceo

american affairs print journal born web provides forum much needed public policy debate mr magazine interview julius krein editor

grandpa may instagram thats reason forego influencer marketing

Media Mon Jun 26 2017 13:22:27 GMT+0000 (UTC)
WHERE THE PARTY'S AT -- CANNES — Brands spend too much time measuring the wrong metrics and should, instead, switch focus to look at a holistic overview of what matters in world in which they take back control. That is according to the chief ofthe media agency net
There have been two Internet shutdowns last week as state governments deal with law and order situations. On Sunday, reports started coming from Darjeeling that... ...
Three individuals believed to be behind a large illicit eBook portal have been arrested. carried an estimated 200,000 titles, including eBooks, audiobooks, and newspapers, each downloadable for a small fee. It claimed to be the largest site of
The BPI has reached yet another landmark after 'piracy' takedowns sent to Google smashed through the 300 million barrier. The music industry group says that it has now sent more than 310 million requests to delist infringing URLs but informs TF that
We missed this earlier Video content company The Viral Fever’s (TVF) Arunabh Kumar has stepped down as CEO, and chief operating officer Dhawal Gusain will... ...
Amid mounting investor pressure, Travis Kalanick has stepped down as CEO of cab hailing company Uber, the New York Times reported. Kalanick is currently on... ...
A German Court has ordered Google to stop linking to a takedown notice received by the company. The search engine regularly publishes links to takedown notices to increase transparency, but the court ruled that this can go too far. The case in questi
MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical vide
New York-based xAd wants to be known for more than serving up location-powered mobile campaigns. The 8-year old firm is rebranding itself as GroundTruth today--a new name meant to convey the data science that marketers are increasingly relying on. "E
CANNES — Once upon a time, television advertising used to be all about igniting consumers’ initial interest, sometimes long before an eventual purchase. It’s called “branding”, raising awareness at th
CANNES The OMD Oasis, an annual fixture at the Cannes Lions Festival of Creativity, doesnt lack things to do and see. But its core mission is to make things simple for marketers at a time when creativity and technology are always intersecting. At the
Advocacy group Human Rights Watch said that Indian authorities shouldcease arbitrary restrictions of the countrys Internet and telecommunications networks and added that state governments have... ...
CANNES, France--"The world's most valuable metal," which is derived from recycled illegal firearms and is then used to build anything from toys to smartphone cases, has won the top prize in this year's Innovation Lions. Humanium, a project of IM Swed
Users in India spoke, and Facebook listened: The social network is testing tools in India to give users more control over how their profile pictures can be downloaded and shared. FacebookProfilePictureGuardEnglish from SocialTimes on Vimeo. Facebook
Social media platform Facebook is piloting new tools that give users in India more control over who can download and share their profile pictures. The... ...
CANNES, France--There aren't too many brands that would allow a designer to flip its logo upside down, but Adidas believes in giving its creative partners room to show the shoemaker in a different context. After the brand's session on the Lumiere sta
Omnicom's newest data scientist hire is a chatbot--kind of. To arm its network of agencies with more data and analytic tools, Omnicom-owned Annalect is launching an internal chatbot called Annalect Utility Bot Interface (or AUBI) that spits out deep
At Rodale, where Ally Tubis (pictured) served as head of data science and growth, the traffic and engagement numbers are primed to attract a potential suitor. However, should the publisher of Men's Health and other magazine titles decide to sell off
CANNES First off, dont call them avatars. Theyre digital humans with their own biologically inspired emotional models. And they are ready to help bring brands to life in amazing ways. In this, Soul Machines Co-Founder & CEO Mark Sagar walks T
Earlier today, Joe Pompeo, Politico Media's senior media reporter and author of its Morning Media newsletter, covered Sam Stein's move to the Daily Beast. Later, there would be news of another move: his own. Pompeo is moving to Vanity Fair, where he
The top 10 most downloaded movies on BitTorrent are in again. 'Wonder Woman' tops the chart this week, followed by Power Rangers'. 'The Fate of the Furious' completes the top three. Source: TF, for the latest info on copyright, file-sharing, torrent
As 2017 Women to Watch nominations roll in, we catch up with 2016 nominee Jennifer Santos for the lowdown on working with millennials, gender equality and her personal values.
Just a few weeks after the domain names of anime torrent site NYAA were deactivated, one of them is back in action. However, the domain no longer belongs to the old crew, but to scammers who are trying to lure estranged users into downloading. Source
CANNES The near-term forecast at The Weather Company calls for Watsonas in a name change that will place IBMs artificial intelligence capabilities at the forefront of a company heretofore known for its atmospheric aptitude. The experiences that were
CANNES Because it may grown to become too big and too expensive, the Cannes Lions Festival of Creativity should be examined for its location and format, according to Sir Martin Sorrell. However, boycotting the event or not participating is not the ri
A month ago today, Javier Valdez Crdenas, a prominent Mexican journalist known for his work on drug trafficking and organized crime in Mexico, was shot to death in broad daylight in the Mexican state of Sinaloa. Crdenas’ murder, the sixth o
Artem Vaulin, the alleged owner of KickassTorrents, is wanted by the US Government. The Ukrainian is currently fighting an extradition request in Poland. But, according to paperwork submitted to an Illinois District Court this week, he's considering
CANNES — Over the last year, a noticeable apology for ad-tech has grown louder in the advertising community, as ad execs – once sold on hyper-targeting super-powers – cast their eyes back toward the basic tenets of creat
At Adweek's Women in Media & Sports Summit, held in early June aboard the Hornblower Infinity yacht docked on Manhattan's West Side, editor Lisa Granatstein sat down for a panel discussion with five of the honorees from this year's Most Power
Australian TV broadcaster Ten Network went into voluntary administration this week after major shareholders withdrew a $250 million credit guarantee. Unsurprisingly the blame is being attributed to pirates, who "brought down" the broadcaster after de
The European Court of Justice handed down a ruling against The Pirate Bay yesterday, one which could have implications far beyond the torrent site. Platforms such as Google and YouTube, which play an active role in the way content is presented, could
CANNES Because it may have grown to become too big and too expensive, the Cannes Lions Festival of Creativity should be examined for its location and format, according to Sir Martin Sorrell. However, boycotting the event or not participating is not t
YouTube CEO Susan Wojcicki announced at VidCon this week that the Google-owned video site now has 1.5 billion logged-in monthly users. She wrote in a blog post that the 1.5 billion figure is the equivalent of one out of every five people in the world
In recent years, marketers have made it clear that they need greater transparency in their digital advertising. Concerns about ad fraud and viewability, measurement and a more data-centric mindset have all contributed to the new assertiveness among m
In an effort to regain control over millions of dollars in seized assets, Kim Dotcom's legal team has filed a brief at the Supreme Court, countering the US Government's position. The US uses the fugitive claims as a coercive weapon, which offends due
Social advertising has grown exponentially in the past decade. This massive and constant growth causes significant operational inefficiencies, missed opportunities and clouded visibility. How do we address the issue of transparency plaguing the indus
State-owned telco BSNL will install 25,000 new WiFi hotspots across rural areas in the country through financial support from Universal Services Obligation Fund (USOF)a government... ...
Welcome to Hot Pod, a newsletter about podcasts. This is issue 124, published June 20, 2017. Industry responses to the Apple analytics news. Last week’s newsletter was super heavy on my own analysis on the matter, and to balance things out,
IPG Mediabrands' Hong Kong CEO talks about the "blue-ocean" opportunities for programmatic.
The Happy Reader has attracted a loyal following since it launched in 2014, with its clever design and content geared towards booklovers. Issue nine features an interview with supermodel-cum-actress-cum-bookworm Lily Cole, and a breakdown of Robert L
Yesterday, global agency network TBWA won a Design Bronze Lion at Cannes for its work on behalf of a very usual client: itself. The agency network launched a refresh for its own "neglected" brand, across all of its 308 offices in 98 countries. Based
The competition between Chinese and domestic brands is not limited to smartphones. Indias GOQii continues to hold the first position in terms of wearable shipments... ...
Alibaba-owned mobile business company UCWeb has promoted Damon Xi as the head of UCWeb for India and Indonesia. Xi will now be responsible for the... ...