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Marketing Thu Apr 20 2017 12:45:40 GMT+0000 (UTC)
WHERE THE PARTY'S AT -- Yesterday, I made my bi-annual journey down to my alma mater to speak to PR and Mass Comm students. InRead MoreYesterday, I made my bi-annual journey down to my alma mater to speak to PR and Mass Comm students. In one of the classes I spoke with, an
Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people buy things, interesting pa
If finding time to watch or listen to anything longer than a cat video these days is a challenge, finding time for self-improvement and self-education is even harder. As our daily obligations take up more and more time, taking advantage of the time y
When asked to sum up my approach to sales and marketing, I frequently say: Educate and inform instead of interrupt and sell.  This phrase has been a slide in my presentations for many years and is by far my most popular tweet. When asked to
Image Search recently launched Similar items on mobile web and the Android Search app. The Similar items feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, th
Every year, there are many entrepreneurs who start new businesses. And, of course, there are many others who never quite achieve lift-off. What differentiates the entrepreneurs who act from the dreamers who never try? Chances are good that the percei
As I sat bombarded with the same stories over and over this week, I found myself longing for something different. I feel that way a lot. So this week, my curated stories deliver on just one promise: they are genuinely fascinating ideas for products a
But what if it was? What if the apparently intractable cultural issues that you take for granted were instead seen as problems on your desk, things you could influence? What if the rules others take for granted are seen by...  &
Most of my time is dedicated to dev projects that make the lives of marketers easier. Web sites, apps, tools, scripts, etc. Today however, I’m writing for web devs in an attempt to make their lives easier. And their solutions smarter. On to
Over recent years, more and more people have turned to entrepreneurship as a career path after seeing the freedom, fun and passion that can be had in working for themselves. As well, with jobs often tough to get, creating ones own opportunities can b
America and its guns.Truly one of the great mysteries of the 21st century.Last week the President gave a talk at the NRA.These posters were commissioned to raise awareness of gun violence and death.They're made of bulletproof material.Very clever. Al
Everybody can have tough days because being an entrepreneur is a long journey which is full of challenges and problems. Therefore, sometimes we need some motivation and listening to inspirational songs is a great way to motivate and energize ourselve
Entrepreneurs are in a prime position to shape the world around them- through their own businesses and through charitable giving. A few weeks ago I wrote an article about 13 female entrepreneurs who are changing the world. It was such an inspiring jo
These surprising statistics reveal why the "one-to-many" message is dying, while messages from brand communities see the greatest impact. Businesses need to connect authentically with people. Its been reported that some of the key drivers of business
The paywall. On the media side, some see it as the savior of their business. On the PR side, itRead MoreThe paywall. On the media side, some see it as the savior of their business. On the PR side, it could be seen as a major hurdle. Because here&
Happy last Friday of April, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts CPC Strategy Google Shopping vs. Bing Shopping Ads: How are They Different? Feeds, mar
Blue Apron has built a loyal customer base through their attention to customer experience. Here's what your brand can steal. I consciously try to avoid saying the word, but were all “busy.” Teachers, during the school year, might
Episode #562 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. When a business and marketing professional asks me which thinker and author they should be paying more attention to, I immediately respond with A
It's Post of the Month time again. So if there is a post that you've read over the past month that you think is particularly good please do nominate it via the comments below or direct. Once I have a... It's Post of the Month time again. So if there
Delighted to say that Richard Shotton is the winner of this month's vote with his excellent post on 'Truthiness in marketing', so well done Richard. You are entered into the hall of fame. My thanks to everyone who took part.... Delighted to say that
It used to be for the young and the ambitious the best advice was to go west. Whether heading to Hollywood or moving to America, riches and success were not found in the place you were, but the place you werent: just beyond the western horizon. This
American Internet outrage begins anew with every corporate (or government) slight, gaffe or alternative fact, seemingly never-ending like nested, thin-skinned Russian dolls. Most recently its unnaturally bloated and orange, cola-flavored and its Unit
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital A Pinteresting Way to Discover Consumer Trends: If you need a new way to do some research
How beautiful is this image?Beautiful yet disturbing.It's an entry into a poster competition for the Bienale del Bolivia by Jorge Gamboa.I'd love to see Greenpeace or similar take Gamboa's image and use it for a plastics awareness campaign.Fingers cr
Happy Friday, PPC friends, and welcome to this week’s edition of Clix Marketing Blog’s #PPC News & Views! From the Experts Aimclear 30 Facebook Financial Targeting Segments to Master When Moneys on the Brain: Looking to ta
Struggling to drive conversions?  The issue might be with customer experience. After having worked with several brands, big and small, I can assure you that you don't have to make sweeping... [[ This is a content summary only. Visit my websi
One of the most frustrating experiences a person can have on their phone is filling out a form. That’s because most web developers and designers don’t optimize their forms for mobile users. It ends up that optimizing forms for mob
Having spent my fair share of time at parks and on playdates with my little toddler, theres a common theme that I often hear from other parents as they talk to their kidsand one that Ive even used from time to time myself. Its most often heard when a
In todays world of technology, its easy for companies to dismiss the value of promotional products. Often considered a less effective and more expensive marketing strategy, promotional products are becoming less relevant. However, as companies turn t
Most smart entrepreneurs and business owners have small budgets when starting their new business. Yet, if you do some research, you’ll find people suggesting that it’s common to pay $1,000 to $5,000 for a logo design for a new bus
If youre a B2B marketer, the main focus of your job is probably generating leads for your sales team. It’s common for B2B marketers of small to mid-size companies struggle to produce qualified sales leads because they dont have a strong und
How should brands connect to consumers who just can't stop moving? Social psychology and marketing professor, Adam Alter, has a new book out. It's called,Irresistible - The Rise of Addictive Technology and the Business of Keeping Us Hooked (you can c
Though there are many ways to approach innovation, the majority of companies focus on building innovation teams or Innovation centers of excellence, as well as fostering internal education, before moving toward external deployments. In Crowd Companie
Demand remains strong for digital marketers though the supply of candidates will be tight The proliferation of digital tools, social media, and mobile have created a world of two-way communication with buyers thats here to stay. To keep up, companies
In our research on corporate innovation, we found the most advanced companies allow competitors to innovate in their own buildings. Johnson & Johnson Innovation, JLABS enables outside innovation inside the company. As a result, theyre improvi
Forrester predicts that the future of mobile wallets will go far beyond mobile payments. In the West, this vision is still a work in progress. However, Chinese digital juggernauts Alipay and WeChat have morphed their mobile wallets into rich customer
Beware of TSYS Business Solutions credit card processing. After paying month after month I canceled and got charged $400
Invest in learning to improve your writingit'll pay dividends in the content world. These seven tips can get you started. Content creators are typically interested in earning an edge on their competition. Call it sheer determination, strong work ethi
What is headless CMS and how can it benefit marketers? Its a question that you may have either been asked or have asked yourself in the last few months"what exactly is headless CMS and why should marketers care?"It's unproven. It's …..What
The ancient philosopher Plato made significant contributions to humankind. His philosophical fingerprints can still be felt today in how we think about mathematics, science/nature, morals, politics and the arts. Perhaps we should add “brand
South African Airways VP of marketing Kim Thipe explains why new product development should live within marketingSouth African Airways VP of marketing Kim Thipe explains why new product development should live within marketing
Machine-learning (ML) startups are flourishing, and companies are predicating their value proposition on artificial intelligence (AI). That's because both ML and AI will likely have immense impact on profitability--and transform marketing. Read the f
Our recent research on Corporate Innovation Programs (download the high level version) found that companies are attempting to act more nimble and agile by deploying a combination of these innovation programs. Frequency varies, and budgets are skewed
The Zenith Digital Marketing Conference is here! Marketers of all stripes are taking over Duluth this Thursday, April 27. Excited? You should be. Between two kickass keynotes Microsofts Christi Olson and iPullRanks Michael King is an array of nationa
Social media data is changing the game for research, and theres no reason every marketer cant become their own researcher. Marketers in every industry and at companies of all sizes of all shapes and sizes know they should be doing research before act
What is your biggest takeaway from your internship? Understanding the different parts, people, and talents it takes to make quality work for the projects we have. Seeing how people focus on their individual tasks, to how they tie together as a collec