Advertising freewheel video monetisation report reveals continued growth premium across europe

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freewheel video monetisation report reveals continued growth premium across europe

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Advertising Thu Mar 22 2018 18:52:36 GMT+0000 (UTC)
WHERE THE PARTY'S AT -- Explosion of STB VOD and growing popularity of live content see ad views rise by one fifth in 2017 London, UK: FreeWheel, a Comcast company and the industrys most complete advertising management solution, has announced the launch of its Q4 2017 Video
LinkedIn has introduced Snapchat-like filters and three text styles for video content, which the company reports is shared 20 -More- 
Mobile accounted for just over 60% of all digital video starts globally in the fourth quarter, according to a report from Ooy -More- 
Sources report that Twitter is developing a camera-first feature to shift focus from text to video and give advertisers an al -More- 
Publicis Groupe is targeting "bolt-on acquisitions" amid plans to make 450m (395m) in cost savings as part of the ad group's three-year "Sprint to the future" strategy.
For years, we've known that social media platforms inspire jealousy. A 2013 study showed that people fall into a "spiral of envy" when Facebook reveals that their friends are excelling or leading glamorous lives. Scientific American reported that man
CONNECTING ADVERTISING: HOW AVID PODCASTERS INFLUENCE PURCHASING PATTERNS A lot can change in a year, and podcasts are a perfect example of this. The medium saw a significant growth in engagement from 2016 to 2017. As a result, podcasts are becoming
Forest fires occur regularly in Indonesia without much regard. As of August 2017, 170 active hot spots are burning across the country. In the campaign, we try to increase the concern by refocusing on irreplaceable wildlife lost instead of just plant
Protecting their network of 90,000+ publishers and app developers from in-app and video ad fraud Smaato, a real-time advertising platform for mobile publishers and app developers, announced that it has implementedProtected Mediasin-app and video ad f
Speaking at Advertising Week Europe, Fabio Ruffet, creative excellence director, Bacardi said that brands need to ensure that their message is key to their video output and that they shouldn't be distracted by the use of new video technologies where
It's not quite a return to Instagram's chronological feed, but it's a start. The Facebook-owned photo- and video-sharing service announced in June 2016 that its feed would be curated by an algorithm, rather than merely appearing in chronological orde
Visit Florida, the US tourist board, is creating a video experience to encourage shoppers to visit the destination.
This past week, the Twittersphere exploded after YouTube CEO Susan Wojcicki referred to YouTube as a "library" for video from the stage at SXSW. This comparison seemingly infuriated the populace. Twitter comments ranged. If @SusanWojcicki is serious
Starring award-winning actors Winona Ryder and Elizabeth Olsen, H&M's upbeat spring campaign reveals what's in store for the new season. VIEW THE SPOT
When Andrew McKechnie left the role of global creative director at Apple to become Verizons first-ever chief creative officer in February 2017, he had a tall order. McKechnie, who reports directly to Verizon CMO Diego Scotti, was tasked with developi
OnlineWomens Aid Federation Northern IrelandIf you could see it, would you report it? Emotion abuse is still abuse. 24H Helpline: 0808 802 1414Advertising Agency:Wcrs, United KingdomPhotographer:Kai BastardExecutive Creative Director:Billy FaithfullC
The signs of Human Trafficking are all around us, even on the streets we travel every day. We created a sign with a difference, asking Angelenos to look again and report Human Trafficking. VIEW OUTDOOR
The almighty duopoly is losing share but just a little bit. Google and Facebook will take a 56.8% share of US digital ad spend this year, down from 58.5% in 2017, according to a report published by eMarketer on Monday. The report also predicted the d
FilmJaguarYoutube Bumper Ads a 6 sec video ad - One of the most challenging formats. But sometimes a limitation presents an opportunity. Jaguar presents: The 3.5 sec BUMPER ADS For the Jaguar F-Type one of the fastest cars 6 sec is way too much time.
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Todays column is written byBryan Noguchi, media director at Caffelli. So, can I ask an open question about the six-second TV spot? I know both networks and
Welcome toAdExchanger Talks, a podcast focused on data-driven marketing.Subscribe here. 4C Insights might be the largest of the small handful of companies certified to buy media across all the social platforms. All the big agency groups, along with m
OnlineSquarespaceAccording to our survey of creative directors, designers and industry recruiters, 9-10 said that it takes too much time to watch case study videos on portfolio websites. Based on that insight, we came up with a theme that automatical
Just over one week after Hyundai's ad agency Innocean Worldwide placed chief creative officer Eric Springer on leave following Adweek's report of a sexual harassment, discrimination and retaliation lawsuit filed against him, another suit has surfaced
Pay-TV providers are increasingly investing in paid media to promote new and original programming on their streaming video services. To offset the pricy programming costs, these SVODs must attract a steady stream of new subscribers. Entertainment adv
Heres todays AdExchanger.com news round-up Want it by email? Sign uphere. Take That Rubicon Project reported Q4 and full-year 2017 earnings Wednesday. As expected, eliminating buy-side fees took a serious bite out of its revenue. For the quarter, rev
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Todays column is written by Allen Klosowski, senior vice president of the advanced solutions group atSpotX. My parents have seen a lot of technology come a
Google is testing bidding for in-app inventory via AdMob, is introducing video ad inventory to Google Play's Games tab and wi -More- 
Video ad fraud dropped 31% last year compared with 2016 and is down 40% year-over-year among video aggregators, per Extreme R -More- 
Damian Kulash, lead singer of OK Go, discusses the immense amount of math behind their video,"The One Moment". VIEW THE SPOT
Media executives report that Twitter is pitching repackaged, on-demand clips from live shows that will be ad-supported, such  -More- 
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
The first spring days bring the first open air cocktails. And everything would be great if it werent for the mosquitoes. Thats why at a launch event in Milan, premium tonic water brand Thomas Henry and creative agency DLVBBDO presented "Mosquitonic,"
YouTube users on desktop can now livestream without dealing with encoders or additional software, and the Google-owned video site is working on adding that capability to specific mobile devices "in the coming months." Live video product manager Vadim
Gary Vaynerchuk's VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. It pivoted to video prior to that phrase becoming a publisher's SOS call. The social agency grew its reputation on helping brands
Facebook is in discussions with 10 major news publishers about creating 3-minute videos for its Watch feature that could also -More- 
Media buyers report that Amazon is continuing to ramp up its advertising business, including trialing an application programm -More- 
ISBA is encouraging advertisers to tackle hate speech they encounter on social media by flagging it with the hashtag #challengehate and reporting it to platform owners as well as, if appropriate, the police.
"The hand is where the mind meets the world." This quiet, compelling phrase unspools the narrative of Kenzo's "Hands." Created by Buenos Aires-based directors collective 1985, and part of a partnership between Kenzo and Nowness, the video builds on t
NEW YORK –Tremor Video DSP, the leading programmatic video platform, announced the appointment of Justin Chadwick as Senior Director of Marketing and Jessica La Rosa as Senior Director of Product Marketing and Sales Strategy. We are growing
Before CEO and chairman Arthur Sadoun took the stage today in front of shareholders in London at Publicis Groupe's first investor day since 2013, the company unveiled its "2020: Sprint to the Future" plan, detailing the three key areas of growth the
Adobe Creative Cloud gives students the tools to succeed in the classroom, in their career and now life. In a new video campaign titled "Creative Cloud VS..." Adobe gives a sneak peek into the lives of three roommates who utilize Photoshop, Illustrat
Did you know that you can stop videos from automatically playing as you browse your feed in the LinkedIn mobile application? Our guide will show you how. Note: These screenshots were captured in the LinkedIn app on iOS. Step 1: Tap your profile pictu
A touch of Snapchat and Instagram is coming to LinkedIn, as the professional network Tuesday announced the debut of filters and text styles for its members' videos. LinkedIn said video is being shared 20 times more than other types of content. The pr
Exactly one year ago Wednesday, Instagram Shopping officially rolled out in the U.S., after being tested in late 2016. The Facebook-owned photo- and video-sharing network announced Tuesday that Instagram Shopping is now available in eight more countr
Despite reports of hard times in retail, which most recently included the death of Toys R Us, a new report from Salesforce and Deloitte says we're actually in the midst of a retail renaissance, which means retailers and brands alike need to focus on
Marketers face a real struggle to recruit in-house buyers as they seek to take greater control of their media, according to a new report from IDComms.