WHERE THE PARTY'S AT -- What is Google RankBrain? How does it work? Here's everything you need to know about Google's RankBrain algorithm.The post A Complete Guide to the Google RankBrain Algorithm by @schachin appeared first on Search Engine Journal.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Top Google searches, more data in Search Console & Google Assistant expands appeared first on Search Engine L
Online marketing is an important endeavor for any new business. However, when a small business is just starting out, online marketing is vital. Its the easiest and cheapest way to market your business. You can do it on a shoestring budget and with ju
Short honk: I read Major Traffic Destinations Rerouted to Russia. The main idea is that an event routed traffic to Russia. Worth noting if you are interested in cyber operations. Monitoring is practiced in many locations and countries. Traffic flow r
Google has released its annual Year in Search report, detailing the top queries of the year across 15 different categories.The post Googles Year in Search: Top Queries in 2017 by @MattGSouthern appeared first on Search Engine Journal.
For the past two decades, the pinnacle of search sophistication was talking to a search engine like youre Tarzan. What are the best hiking boots for men? became best hiking boots men. How many ounces are there in a pound? became number ounces pound.
The post Data Concentration In Platforms – A Modest Proposal appeared first on John Battelle's Search Blog. image (I’ve been writing on NewCo Shift for the most part, but I wanted my Searchblog readers to know two things:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s SEO guide, Microsoft outings app & data SEO appeared first on Search Engine Land. Below is
Google has revamped its official SEO Starter Guide for the first time in over 7 years.The post Google Revamps its SEO Starter Guide: Heres Whats New by @MattGSouthern appeared first on Search Engine Journal.
As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As
Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Content should come first. Links and measurement should come together. People who are impatient or who lack faith in the q
Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company is making a mistake in terms of how it values your impact on the business. The lesson is about the limitation of optimizing for a l
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google customer match, local SEO & SMX West appeared first on Search Engine Land. Below is what happened in s
Small business is not a small thing. Small businesses, which are companies with 500 or fewer employees, employ nearly half of the US workforce. They create 1/3 of all of our exports. Theyre responsible for the lions share of new jobs. With so many th
Increasing the Watch Time of videos uploaded to Facebook is a vital goal for publishers who want to increase their share of views and engagement on the platform. We give you 15 actionable takeaways you can put in place today.
Along with the content marketing hype there comes another content craze – depending on the context a smaller or bigger one- which is called content curation. Curation is seemingly everywhere, it’s great and everybody either does i
Here's why you should invest in scholarship link building, and how to get the maximum SEO benefit from it.The post The Right Way to Do Scholarship Link Building by @amelioratethis appeared first on Search Engine Journal.
My favorite brand on social media is Dennys. The diner chain eschews pretty much every marketing convention, and thats exactly why its efforts stand out so much. The companys online personality has been compared to that of a chill teenager. Its Twitt
I noted three interesting news items. Both cast high profile companies as arbiters of social responsibility. The first item is Facebook Is Banning Women for Calling Men Scum. The main idea is that those who use the phrase men are scum can be banned f
Toward the end of last weeks post concluding my short series about design concepts, I mentioned that you want to consistently look at other designs and ask yourself questions about what you see. I want to spend today expanding on that idea a little.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads call conversions, Google doodle & Google audiences appeared first on Search Engine Land. Below is wh
Facebook pages are a good tool for a small business to take advantage of. Social media is here to stay, and Facebook is consistently among the top social media tools your customers (and potential customers) use. Having a Facebook page allows you to s
Google makes a lot of money with their advertising algorithms. Every quarter their profit looms higher and higher, but the San Francisco Gate reports that might change in the article, Google Is Flying High, But Regulatory Threats Loom.” Goo
Learn how you can improve your holiday PPC campaigns for the final days of December shopping.The post There is Still Time to Make Your Holiday PPC Campaigns Even Better by @http://twitter.com/john_a_lee appeared first on Search Engine Journal.
TopRank Marketinghas partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech,
How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO was originally published on BruceClay.com, home of expert search engine optimization tips. The good news: Showing up in Googles search engine can be extremely beneficial to your
How does a concept help you design a website? Once you decide on a design concept, how do you actually use it. These are questions Id like to address today in what will be the last post in this short series about design concepts. I began the series w
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yahoo sues Mozilla, Google Lens review & celebs help Google appeared first on Search Engine Land. Below is wh
Are you a small business owner looking for cost effective digital marketing strategies? We have good news for you. Many digital marketing strategies are very cost effective. You can create a cost effective digital marketing strategy no matter what yo
One of the most popular ways to teach people about search engine optimization seems to be to point out what’s wrong about it. There are plenty of “SEO myths” posts out there and they get shared a lot. I usually... One of
Navigate to this Thomson Reuters Web page. The eDiscovery unit of the professional publishing company is paying $50 for a sales meeting. I learned about this because Thomson Reuters is using Google advertising to snag potential customers who run quer
The Google Quality Updates appear to demote low-quality content. Learn all about the first and subsequent updates.The post The Phantom Returns: All About Google’s Quality Updates by @JuliaEMcCoy appeared first on Search Engine Journal.
Can I interest anyone in an iPhone? No, not the iPhone 8 or X. Im talking about this bad boy: No takers? But it has a 320X480 pixel screen, 128 Mb of RAM, and a single 2-megapixel camera! Back in 2007, this was the hottest phone on the market. People
How Close Are We to Search Engine Marketing Running Itself? was originally published on BruceClay.com, home of expert search engine optimization tips. We are well on our way with the fourth Industrial Revolution, and the internet is alive almost. All
Find out how you can compare, correlate, and integrate data from multiple sources using a versatile SEO tool.The post Win Big with Custom SEO & Marketing Tools by @rankranger appeared first on Search Engine Journal.
Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connec
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analy
Sponsored video campaigns by influential content partners and publishers can make the cash register ring far more often for big brands at a significantly lower cost than yet another expensive TV ad thats repurposed and uploaded to YouTube and Faceboo
Nobody likes Bing, but because it is a Microsoft product it continues to endure. It chugs along as the second most used search engine in the US, but apparently first is the worst and second is the best for creating a database of useful information fo
Are you in the photography business? If so, how do you boost your online presence? There are many ways to do it. Photographs are very evocative. They draw people in. Photographs are one of the most powerful mediums known to humankind. With a little i
Happy Thanksgiving to everyone living in the U.S. and Happy Thursday to those of you living somewhere else in the world. As we do each year, my family heads into Manhattan the day before Thanksgiving to take in the city. This year we were back to our
This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Marie Haynes, born in 1973 who joined the industry in 2008, lives with her husband and two young girls in Ottawa, Canada...
Make Content Your #1 SEO Strategy Initiative in 2018 was originally published on BruceClay.com, home of expert search engine optimization tips. Ive been in digital marketing for 10 years.Itll be 10 years ago this January that I first walked through t
Are you after traffic or visitors? Do you want people to drive by your site or real visitors who stop by and stay for a while? A while ago I have written a post about how you need to treat the people who visit your blog. My point was that treating pe
Forums, comments, and communities are veritable goldmines for blog ideas. Here's how to scrape their info.The post How to Spy on Your Customers to Get Blog Ideas by @KatyKatzTX appeared first on Search Engine Journal.
As our world becomes increasingly driven by digital technologies and the workforce experiences generational shifts, employee engagement is rising as a top focus area for many companies. After all, according to Gallups 2017 State of the American Workp