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SEO Fri Apr 20 2018 20:00:19 GMT+0000 (UTC)
WHERE THE PARTY'S AT -- Google confirmed that another broad core algorithm update was rolled out this week.The post Google Confirms Algorithm Update Released on April 16th by @MattGSouthern appeared first on Search Engine Journal.
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Fortnite is raking in not just millions of players, but millions of views on social video, as well. Here's how brands can take advantage of this games success (or others like it) to improve their own video strategies. The post These Top Fortnite Vide
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Snapchat Remains Teens Favorite Social Platform, Instagram Their Top Marketing Channel Snapchat has remained the top social platform among teens, who also see Instagram as the best way for brands to communication with them, according to Piper Jaffray
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC policies, Google Assistant failovers & voice interfaces appeared first on Search Engine Land. Below is wh
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Learn how building trust, authority, and reputation through your content marketing and SEO can help your brand succeed.The post Content & SEO: Why & How to Build Trust, Authority & Reputation by @ronlieback appeared first o
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Data analysis firm Palantir has come under scrutiny after it was learned that one of its employees contributed to Cambridge Analyticas acquisition of private data back in 2013 and 2014. Now BuzzFeed News emphasizes, Palantir Had No Policy on Social M
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According to Tubulars latest State of Online Video report, lip art videos are the next big thing in beauty circles on YouTube. Views on these videos grew 44% in Q4! The post Pucker Up! Views on Lip Art Videos Up 44% in Q4 2017 appeared first on Tubul
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Long term blogging is necessary to keep your readers engaged and interested as well as educated on your business and industry. Unfortunately, long term blogging can become tedious. How can you overcome it? Well, weve got some tips for you in this blo
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google new video ad format, SEO checklists & more appeared first on Search Engine Land. Below is what happene
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Its probably not news to you that 91% of B2B brands use content marketing to attract, engage, nurture, and convert their audience. However, it might be surprising to learn that only 9% of those brands rate their content marketing as sophisticated. So
SEO
A new negative SEO attack has been discovered. It's difficult to detect the attacker.The post Google Exploit: Canonical Negative SEO by @martinibuster appeared first on Search Engine Journal.
SEO
Writer Kai Stinchcombe at Medium understands why so many people want to believe blockchain technology will cure the ills of society, he really does. However, he is compelled to burst that bubble in the piece, Blockchain Is Not Only Crappy Technology
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For most of the last two months, Ive been talking about website performance, specifically as it relates to server response times. I started with a couple of posts about hosting plans and server hardware. The last few weeks Ive been talking about serv
SEO
Over the years, PBS has quickly become a leader in the online video industry. Here's how this traditionally linear media brand dominates the digital landscape! The post How to Mimic the Masterpiece Video Marketing of PBS appeared first on Tubular Ins
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by Robert Clough SEO is more than just content. Your XML website sitemap determines your SEO performance. Here's why.Today, nearly everything you do or add to your site affects your SEO performance.One of the overlooked and misunderstood tools is the
SEO
The first rule of social media marketing is choosing the proper platform(s) for your social media marketing efforts. Each channel does different things and can be used by the efficient marketer in different ways. Theres no one size fits all social me
SEO
This week in search was quiet busy, we had Google revert the zero search results feature. Googles core algorithm update still seems to be chugging along...
SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing appeared first on Search Engin
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Whether you’re a new Marketing leader at a company in need of establishing wins quickly or part of a growing organization with ambitious revenue goals, the challenges within marketing today are greater than ever. To help make sense out of t
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I worry about datas last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. A lot of hard work has gone into collecting the requirements and implementation. An additional massive investment was made in the effor
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What the best practices for the use of anchor text are. How does Google use anchor text? Search marketers share their opinions.The post Anchor Text Best Practices for Google by @martinibuster appeared first on Search Engine Journal.
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Marketing automation platform MailChimp has made some customers very unhappy with a recent decision. Future Society declares, MailChimp is Shutting Down ICO and Blockchain-Related Emails, and People Are Freaking Out. Though one user charged the compa
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For the last couple of weeks Ive been talking about server software, specifically in regards to how each handles HTTP requests and connections. This is all part of an ongoing series about website performance. Two weeks ago I talked about Apaches mult
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Read on and learn how to use marketing automation effectively in your link building efforts.The post Stop Asking for Links in My Old Content! by @tonynwright appeared first on Search Engine Journal.
SEO
With the rise of Bitcoins profile the encryption platform, Blockchain, used to keep things so secret has also seen a rise in its profile. But just like Bitcoins scrutiny under the spotlight, Blockchains less savory side is being exposed. We learned m
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Twitter in Google search, PPC ad scripts & more appeared first on Search Engine Land. Below is what happened
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VidCon Europe is one of the must-attend events for online video executives. Read our top 5 takeaways from the Industry track of 2018 The post 5 Takeaways from Vidcon Europe 2018: Social Video Trends & Insights appeared first on Tubular Insig
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Influencer Marketing Has Hit Cryptoworld The proliferation of cryptocurrencies over the past several years has led to a sharp recent increase in the number of paid influencers hired to help promote and legitimize both small and large players in the c
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Social media is an important tool for businesses to use in their marketing plans. Most actions on social media are free. They provide you with a great way to gain visibility and brand recognition. You can also get a lot of interaction on social media
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About a month or so ago, I started a series about web servers as part of an ongoing series about website performance. I talked a little about different hosting packages and followed that up with some thoughts about server hardware. I then rudely inte
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Martin MacDonald notified me on Twitter of Google Flights spamming Google with links in their footers and potentially even hiding links to users but not GoogleBot...
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by Robert Clough Looking to save some money on your SEO? Luckily you can with some DIY SEO. Read on to learn the top tips for implementing DIY SEO to save money.Today, no business can afford to be without an effective SEO (search engine optimization)
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It's been five years since Google took away keyword data. Here are the top six ways to get around it.The post ‘(Not Provided)’: SEO 5 Years Later by @wburton27 appeared first on Search Engine Journal.
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Why have investors apparently lost patience with IBM? Many reasons. We suggest that Watson and its smart software hyperbole may be contributing factors. To cite one example: It appears Watson is like a Barbie doll. Barbie is notorious for her numerou
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google loses RTBF case, local pack report & schema SEO appeared first on Search Engine Land. Below is what ha
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Tubular's Q1 2018 State of Online Video report found the rising trend of Latino music on YouTube. Read on to find out how it became the platform's breakout star of 2017! The post How Latino Music Was YouTube’s Breakout Music Star of 2017 ap
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Keywords, content and links. This is the currency of the Search Engine Optimization world and the rules for spending that currency seem to be in a constant state of flux. At TopRank Marketing, we take a conservative approach to attracting links throu
SEO
You need effective SEO strategies to boost your online sales. If youre running an ecommerce site, these strategies can make the difference between your site being on the front pages of Google or not. Many users dont scroll past the first few pages of
SEO
About a month or so ago, I started a series about web servers as part of an ongoing series about website performance. I talked a little about different hosting packages and followed that up with some thoughts about server hardware. I then rudely inte
SEO
Google announced on Twitter and Google+ yesterday that they added version history to their ad platform so you can compare the performance of an ad before and after you make changes to them...
SEO
by Robert Clough The kind of pictures you use on your website and in your blog play a big part in your online business presence. Find out why your website needs good pictures.We've all heard the cliche by now. A picture is worth a thousand words, rig
SEO
Dial up the urgency in your marketing to get more sales and conversions. Use these 10 tried-and-true tips.The post 10 Ways You Can Create Urgency to Increase Conversions & Sales by @AdamHeitzman appeared first on Search Engine Journal.
SEO
Cryptocurrency like BitCoin have been gaining a foothold as legitimate forms of financial transaction over the last several years. However, one of the richest areas in the world, The Middle East, has been reluctant to jump on the bandwagon. Religious
SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google more results button, new filters for Search Console & Chrome search suggestions appeared first on Sear
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The MLB is killing it with social video, specifically on Instagram; here's how the League and some of its top teams attract millions of views each month. The post Here’s the MLB’s Home Run Social Video Strategy appeared first on T
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This session on influencer marketing and SEO is the first up for me on day one of Pubcon Florida, which has grown from a one day to a two day event. Its easy to see why: The speaker line up is chock full of current smart search marketing advice from
SEO
Many people with ecommerce sites wonder about how to SEO for those sites. Search Engine Optimization, or SEO, is a series of practices that help your website rank higher in search engines. SEO for ecommerce sites is not very different than it is for
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You may or not think about it much, or even at all, but your choice of server software has an impact on the performance of your site. It isnt that one application is always better than the others, but rather they each have their own strengths and wea
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Allyson Wright, Community Manager, Google My Business, wrote in the Google My Business Help forums that in order to send less notifications to business owners and Google My Business profile changes...
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by Robert Clough Looking to bring in more clients for your brokerage company? Check out these brokerage marketing tips.In 2018, digital marketing is in and advertising is out.Does your brokerage firm have an effective digital marketing campaign in pl