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Marketing Wed Apr 25 2018 16:00:00 GMT+0000 (UTC)
WHERE THE PARTY'S AT -- Confession time. Thereve been a few times where Ive found myself asking (or exclaiming): Does content marketing actually work? Its possible this existential crisis was related to a full week spent writing blog posts attempting to espouse the need for
In marketing terms, an organizations trademark, or “mark,” is any word, phrase, symbol, design, sound, smell, color, or combination of these, used by a company to identify its products or services, and distinguish them from produc
Your small business may have a terrific product or service. But that still may not be enough to keep your business alive. In fact,50% of small businesses fold by their fifth year. That’s a sobering statistic. But you don’t have to
As your business engages in both traditional and digital marketing practices for different outcomes you will see cross-overs and similarities in the way you work There are overarching rules, guidelines and marketing best practice you can follow but w
If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making. Read the full article at Marketin
Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales. Read the full article at Mark
A few years ago, I wrote a post on tips for PPC pros on how to remain productive when you’re on the go.Since that article was published in 2016, I have learned even moreabout workingwhile traveling. Here is an updated list oftips to help wi
The customer experience of Olive Garden's free breadsticks is amazing. Their employees think differently. Machine learning can help us understand the balance between customer experience and employee experience, from Jay Baer. The post When Your Great
VR has moved beyond just gaming and into many industries, including marketing. See what trends are expected with the technology and why marketers should pay attention. Read the full article at MarketingProfs
Here are some best practices for re-positioning direct mail as a key component in an omni-channel environment, courtesy of USPSHere are some best practices for re-positioning direct mail as a key component in an omni-channel environment, courtesy of
Understanding some of the basics of the psychology of persuasion and how to apply them, can make a huge difference to your marketing efforts Weve previously spoken about how psychological principles can help shape and optimize brand communications no
A note to the customer who just had a meltdown. To the groom without a perfect wedding, to the rental car customer who had to wait twenty minutes, and to the boss who's furious that the delivery wasn't as promised....   &am
Taking your business ventures on the road requires a lot of planning, but it also might mean you have to brush up on your workplace etiquette. This is especially true if youre responsible for keeping track of and turning in an expense report at the e
Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray. Read the full article at MarketingProfs
For those who depend on the free Spotify service, your mobile app just got a whole lot betterFor those who depend on the free Spotify service, your mobile app just got a whole lot better
Friend of mine was down on the Victorian surf coast over the weekend.Sent me this pic of the branding on a plumber's truck.Pretty clever don't you think?It certainly made me laugh!
Until recently, the advertising/marketing world was dominated by creative giants who ruled the roost. Brilliant, Don Draper-inspired mad(wo)men who set the tone for a marketing universe in which greatcreative trumped all. To reach customers and prosp
Social skills are soft skills that you need in order to become successful in your career. Good news is that social skills can be learned and improve with practice. Thus, if you are not getting along well with people, having a lack of social skills ca
In 2017, I advocated migration to HTTPS before Google started making it seriously painful for sites who didn’t. Well guess what? Google just made the privacy pain official by announcing the Chrome 68 update, which will mark HTTP sites as &a
They'll partner with you to implement your stack, manage your data, run your creative, and digitally transform your business (Part Two: Merkle, Cognizant)They'll partner with you to implement your stack, manage your data, run your creative, and digit
Chart of the day: Time is the biggest challenge when it comes to content marketing Marketers have revealed time and quality are their biggest content marketing challenges according to research by Clearvoice. Time, content quality and creating content
Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment. Read the full article at MarketingProfs
Market leaders often take one of three paths to beat the competition. See which strategy can work best for your brand. Read the full article at MarketingProfs
A couple weeks ago, long,-time blogger, Mark Schaefer, got a lot of people going by bringing up a significant lightning-rod topic: the intolerance of the “hustle” culture. In the post, Schaefer talks about “Hustle&#8
Two robust new reports examine the most relevant email marketing research from years past and speculate on what lies ahead for email marketers. The post 8 Takeaways and Predictions from the Latest Email Marketing Research appeared first on Convince a
Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. Read the full article at MarketingProfs
"GDPR" has been a buzzword lately, but it's an important one. Failure to comply with new European data regulations—even if your business is US-based—could mean serious consequences. Read the full article at Marketi
A few weeks ago, I wrote about reporting metrics that are not available in the new Adwords UI. It wasn’t long thereafter that I saw this little notice in Facebook Ads Manager: Similar to what we saw with Adwords, Facebook is cleaning out re
Ad fraud is directly constraining innovation and economic growthAd fraud is directly constraining innovation and economic growth
While search engine rank is ultimately based hundreds of factors, it rests on three main characteristics: relevance, trust (impacted by technical and social factors), and authority (based on backlinks and other factors like domain age). The core elem
Email marketing may not seem as sexy as some marketing channels. But when it comes to results, it leaves the rest in the dust Research by McKinsey tells us email is 40 times better at acquiring new customers than Facebook ….. The post 10 au
You don't apply. You don't get a salary. No one picks you. Bragging about how much money you've raised or what your valuation is a form of job thinking. Entrepreneurship is a chance to trade a solution to someone who...   &
Ad fraud is directly constraining innovation and economic growthAd fraud is directly constraining innovation and economic growth
In this April edition of The Hobson & Holtz Report, Neville and Shel talk about Starbucks response to a racial incident in Philadelphia that went viral and sparked protests In an effort to reduce noise pollution, Ghana wants Muslims to issue
The following is a guest contributed post from Samir Addamine, Founder and Chairman of FollowAnalytics. Starting on May 25th, the EU will be enforcing its General Data Protection Regulation, otherwise known as GDPR. The regulations apply to any busin
YouTube is a completely different place than it was only a few years ago. Back in the heyday of YouTube, even the smallest YouTuber could make a little bit of side cash. Now, its harder than ever to make money directly from YouTube. Why? Because YouT
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The
A look back at our recent coverage, as net neutrality vanishes temporarily we hope into the dustbin of historyA look back at our recent coverage, as net neutrality vanishes temporarily we hope into the dustbin of history
Should people be allowed to sue robots? What goes on at the highly exclusive global TED conference?Should technology be a source for hope or fear? That was the question that seemed to emerge this week as I read several stories offering a recap from t
Spring is here, and nows the perfect time for brands to freshen up their digital marketing efforts. So, how do marketers eliminate the clutter from their marketing strategy? In MDGs new infographic, readers will learn which old and tired digital tact
Chart of the Day:Use Machine Learning AI to understand the propensity of your site visitors to convert I'm reviewing a different type of Chart today since while reviewing Google's Demo Account while working on some new learning materials for our &amp
You dont have to look far to find evidence that were in another prolonged startup boom. Data from 2016 showed the percentage of job seekers starting their own business was the highest it had been in four years. This trendcontinued in 2017, and all si
Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off. Read the full article at MarketingProfs
Experts from Marketo, Optimove, Gartner and Amplitude weigh in on GDPRExperts from Marketo, Optimove, Gartner and Amplitude weigh in on GDPR
The last few years have brought many changes to LinkedIn. In my opinion, the addition of conversion tracking and Matched Audiences have been some of the most valuable for advertisers.Aside from these large updates, there have also been smaller update
A recent study showed only 52% of people trust their boss. For a leader, trust works two ways: 1. You need to be trusted so people will choose to follow you. 2. You need to be able to trust people you choose to work with. For a leader to be trusted
The rise in voice search has already stolen the marketing tech headlines for 2018 but will this year see this much talked about tactic take centre stage as to how organizations adapt their propositions to cater for voice optimization? If ….
How can you add a new dimension to your infographics? Check out these 12 techniques for designing infographics that really shine. Read the full article at MarketingProfs
If you're working in an office, here are some of the checklist items that might have been omitted: Add energy to every conversation Ask why Find obsolete things on your task list and remove them Treat customers better than they...  
Experts from Marketo, Optimove, Gartner and Amplitude weigh in on GDPRExperts from Marketo, Optimove, Gartner and Amplitude weigh in on GDPR