Advertising

Related Stories:

Money

Advertising

Advertising Mon Apr 23 2018 06:25:16 GMT+0000 (UTC)
WHERE THE PARTY'S AT -- This week's guest judge is Aaron Nielsen, creative director at thjnk in Hamburg.Aaron's career in creativity began over 18 years ago in Australia. Told he wasn't good enough to study fine art and then told he should consider animation, he instead bec
AdRoll and Magento Commerce announced a partnership on Friday to combine the companies ecommerce platforms, incorporating AdRolls ad targeting and attribution directly into the Magento cloud management service for online sellers. Bay Alarm Medical, w
PrintVolkswagenThe Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed thre
WPP faces another significant hurdle less than a week after the departure of CEO Martin Sorrell as one of its biggest clients, Ford, has launched a global creative review. GTB, formerly known as Global Team Blue, is the Detroit division dedicated to
The end of January brings with it the most rumour-fuelled day of the English Premier League season, with ludicrous amounts of cash splashed on panic-buy footballers, and non-stop hype across the media. Paddy Power got in on the action by taking over
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Todays column is written by Ming Wu, chief revenue officer at MightyHive. The digital advertising industry is afflicted b
NEW YORK – IPONWEB, an industry pioneer and world leader in the development of customized, real-time media trading platforms and infrastructure, expands its US leadership team to focus on bringing enterprise-grade solutions to the region. T
PrintMagroNo calories, no fear. #FridayThe13th produtosmagro.com.brAdvertising Agency:Bangboo, Maring, BrazilCreative Director:Fernando PacePlanner:Lucas SantosArt Director:Lucas FujarraIllustrator:Lucas FujarraCopywriter:Felipe Oliveira
New Maximum Impact Report finds that sessions, retention rates and spend all climb steadily as consumers complete greater amounts of rewarded ads. Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers, published a new study sh
The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the '70s birthed the concept of 4/20, and their friendship with the Grateful Dead helped turn an afternoon burnout activity
Google searches for the term "GDPR," the acronym for the EU's General Data Protection Regulation, increased from 22,200 in Ap -More- 
Maltesers is telling stories of diverse women who are often invisible in advertising, in a follow-up to the brand's successful campaign that aimed to break taboos of people with disabilities.
The people in this video didn't know they were being watched. But they later gave Uppersafe their consent to show their homes while their faces were hidden in this shocking experience where nobody is actually safe online. Agency: HEREZIE Group, Paris
When the danes go on vacation, they enjoy it a lot more, knowing that the weather back home is bad. Because when you live in the cold north, the weather means everything. When Danes say that the Danish summer is the best day of the year, its not real
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Todays column is written by Francis Turner, co-founder, US general manager and chief revenue officer at Adyoulike. Though subscription video services are s
Bans unauthorized resellers to help publishers and buyers identify legitimate video supply and reduce counterfeit inventory NEW YORK – Telaria, Inc., (NYSE:TLRA), the leading video monetization software company, announced it is the first an
Heres todays AdExchanger.com news round-up Want it by email? Sign uphere. Safe Or Sorry YouTube still has a brand safety problem. The media world has had its eyes trained on Facebook for the past month, but CNN reports that more than 300 brands recen
Outdoor, PrintMagnumMagnum is all about premium pleasure and art is a real passion point for Magnum lovers. This year the brand worked with the illustrator Thomas Danthony to create a series of outdoor works of art. The illustrations show different m
MullenLowe Group has collaborated with Shazam to roll out the 'Unmute Daniel' campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore. VIEW OUTDOOR
M&M's is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry, crunchy espresso or crunchy mint. While fans
LOS ANGELES – H Code Media, the undisputed leader in digital advertising for the US Hispanic market, announced a new exclusive partnership withGrupo Milenio, a leading Mexican media company. As part of the new exclusive partnership, H Code
An investigation has found that YouTube still faces a brand safety problem with ads from more than 300 brands found running against extremist content.
Ternio, a company providing a scalable transparency solution for programmatic advertising, announced it will enter into a preliminary agreement to integrate its blockchain solution on The London Media Exchange. LMX, the first European forwards and op
Featuring untraditional athletes in this new campaign from the sports wear brand, Hummel. Where they celebrate fights for human rights, instead of celebrating fights won in sports.
The blockchain-based advertising exchange NYIAX on Friday announced new leadership appointments and a partnership with Rebel AI, another blockchain ad tech startup, as it looks to scale. Bill Wise, the CEO of Mediaocean, has gone from a NYIAX adviser
MediaEaster SealsGiving Gene is a bold fundraising and awareness campaign that explores why people give. The national campaign offers Canadians the opportunity to test their DNA by purchasing a Giving Gene Kit from GivingGene.ca and find out if they&
Stan Verrett and Neil Everett try out the new Nike React while playing the "Game of Go." Agency: Wieden + Kennedy, Portland. VIEW OUTDOOR
Regardless of what you've heard, Twitter is not dead nor dying. If you've watched the news or read a BuzzFeed article within the past 24 hours, you've seen screenshots or embedded tweets that helped tell that story. That's because Twitter is the dest
PITTSBURGH – Full-service integrated advertising agency, Beyond Spots & Dots, has launched additional programmatic tactics for small and medium-sized organizations which include CRM targeting, geofencing, geofence retargeting, geoco
Westfield is creating a series of food and wellness events at its London shopping centres as part of a campaign featuring The Body Coach and The Muppets.
Thom Gruhler explores five trends that will affect marketing significantly, including the need for marketers to clean up data -More- 
The 1Q18 EMEA ISG Index released by Information Services Group, a global technology research and advisory firm, found the sourcing market in Europe, Middle East and Africa slumped in the first quarter of 2018 as European enterprises focused attention
This is the latestinstallment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world. Daina Middleton rose to the top at a time when there werent many female leaders in marketing. Before her current ro
PrintVanishAdvertising Agency:LH/TBWA, Tel-Aviv, IsraelChief Creative Director:Erez MaytalArt Director:Michael KopelovichCopywriter:Omri YehezkelAccount Service:Moran Cohen
Spotify has been available abroad for years, but in Israel it just landed this week! As an anticipated launch by Israel's many youngsters and music lovers, it was a dream opportunity for Bekol, Israel's Organization for the Hard of Hearing, to speak
Much has been made of the fact that television ratings for this year's Super Bowl, Oscars and Winter Olympics have decreased significantly compared to past years. These massive live tent pole events have typically been a ratings bonanza for the major
Independent blockchain ad platform, Fenestra, set to expand into US market following launch in February earlier this year Fenestra appoints Charles Whittingham, former Brightroll Vice President, to lead operations in North America Expansion forms par
Too often the punchline is a man in a dress. Sure it's funny. Unless you're transgender. Then, it isn't.
Snapchat has boosted its ad products for direct-response advertisers, and it's emphasizing geofilters and videos, which can d -More- 
SmartFocus,a responsive messaging platform, has produced a white paper,IMPROVING CUSTOMERENGAGEMENT, Through Time-Based Email Targeting,that will help any marketer who sends out emails contend with the new European data rules. SmartFocus analysed 1.4
Airfare and hotel prediction app Hopper is different from other travel booking services. When you download Hopper, the app tells you not to buy anything. And thats because Hopper acquires users at the top of the funnel. Were looking for people who ar
FilmNintendoAdvertising Agency:Leo Burnett, Chicago, USAEvp:Dominick MaioloCreative Director:Dominick MaioloArt Director:Alex Arroyo, Dorka KissJunior Copywriter:Austin ParamoreAccount Supervisor:Megan BryonSenior Producer:Brian BehlingProduction Com
From Y&R Italy a new spot for Elica VIEW THE SPOT
If you could build your own Westworld version of yourself, would you do it? Or, setting aside the moral and philosophical questions, could you do it? Simone Giertz--scrappy inventor, YouTube personality, famed "Queen of Shitty Robots" and Adweek Crea
New Maximum Impact Report finds that sessions, retention rates and spend all climb steadily as consumers complete greater amounts of rewarded ads SAN FRANCISCO – Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers,
Lucozade Energy is back with new TV ad "David & Goliath", which purports to tell the back-story to the iconic Old Testament confrontation.
PwC audited Facebook's privacy practices for two years ending in February 2017, during the time of the Cambridge Analytica da -More-