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Advertising Thu Jul 19 2018 15:01:40 GMT+0000 (UTC)
WHERE THE PARTY'S AT -- Geno to Lead Global Integrated Marketing and Communications, Helping Brands Succeed in Todays Data-Driven Video Marketplace NEW YORK – Innovid, the worlds leading video marketing platform, announced the promotion of Stephanie Geno to senior
PrintMcDonald'sMcDonald’s Germany is not what it used to be. The new McDonald’s restaurants all over the country have made a huge leap in quality – providing features like freshly made food, barista-made coff
Greg Wacks' startup Emogi taps predictive technology and the ability to understand context and emotion to deliver relevant em -More- 
Art and brands: Two worlds forever divided by different values and priorities, or natural collaborators with huge potential for mutual enrichment? I know where Andy Warhol stood. His famous comment, "Making money is art and working is art and good bu
Procter & Gamble has promoted Katharine Newby-Grant to marketing director for Northern Europe, while incumbent Stefan Feitoza is returning to Latin America.
Slated for September 6, 2018 in NYC with 12 Presenting Companies:Authentic (A Podtrac Company), ESPN Audio, HowStuffWorks, iHeartRadio, Market Enginuity, Midroll Media, NPR, Panoply Media, Univision, Westwood One, Wondery & WNYC Studios NEW Y
Social media is challenging. No doubt. With a range of social platforms from Facebook, Twitter, Pinterest to Snapchat and Google Plus, ever-changing algorithms to the dynamically changing ad space, it is tough to feel you’ve got it all. In
Two young adults struggle with a hard question in this Cadbury Twirl spot asking, what makes it so twirly. Agency: VCCP, London. VIEW THE SPOT
To combat misrepresented domains, IAB Tech Lab is now offering access to an aggregation of ads.txt files published across the
AppNexus launched the first video advertising product for its demand-side platform (DSP) in late 2015. Over the next two years it built out its video offering to include a supply-side platform (SSP) solution, a video ad server, a video header bidding
IPG Mediabrands full-service global performance media marketing unit, Reprise, which recently relaunched with the combination of IPG's Society and Ansible agencies, has strengthened its executive leadership team with the arrival of a general manager.
The industry's leading brands, agencies and media companies are being invited to enter Campaign's second annual Best Places to Work survey.
FilmNikeAdvertising Agency:Wieden+Kennedy, Shanghai, ChinaExecutive Creative Directors:Ian Toombs, Vivian YongCreative Directors:Matt Skibiak, Dong HaoArt Directors:Josh King, Max PilwatCopywriters:Josh King, Max PilwatHead Of Integrated Production:S
ORLANDO, Fla. — GotChosen, the first of its kind social content SSP, announces the general availability of its social content monetization platform for publishers. GotChosen now enables publishers to create an on-site social experience wher
Adotas presents a Q&A withMaggie Mesa, Head of Mobile at OpenX. Maggie shares her thoughts on how publishers/developers approach topics like ad fraud, viewability, and safety. She shares her insights on trends in mobile today.   Q: W
Luigi Pane joins forces with Humble.tv and creates new cinematic pleasures for the new GMC Terrain.Agency: Engage M-1, Detroit VIEW THE SPOT
After more than a month of relative silence, media companies are crossing the upfront finish line once again. On the heels of Discovery, Inc., wrapping its negotiations, another major cable portfolio--Viacom--has also put the finishing touches on thi
Just 2% of marketers believe they contribute to more than 50% of revenue 67% of marketers use five or more tools in their role Nine out of 10 marketers experience frustration in working with multiple tools DUBLIN, IRELAND New research by HubSpot, a l
Mobile messaging that includes emojis results in an 81% rise in open rates and a 363% revenue hike, Leanplum reports.  -More- 
The US cable company trying to beat Rupert Murdoch's Fox to buy Sky has said it is dropping its interest in beating Disney to buy Fox's entertainment assets, and will focus on its Sky bid.
Heres todays AdExchanger.com news round-up Want it by email? Sign uphere. Direct Control Direct-to-consumer upstarts are giving established brands a run for their money, and are also wreaking some havoc in the agency world. Thats because DTC brands a
World Cup fever has gripped the world and, once again, China watches from the sidelines. But more and more people in China are looking to the future with optimism. Nike wanted to inspire China's young football players by giving them a dream to chase.
As the online advertising industry battles with GDPR, fraud, transparency issues, and spiraling costs of technology, affiliate marketing is enjoying something of a renaissance. Underpinning this trend are a number of factors that are carving out a ne
OutdoorLouvre Abu DhabiHere is how it worked: The museum's top masterpieces were reproduced in giant frames and placed along the highway. For each artwork, a special FM jammer powered by solar panels was installed. When drivers approached a billboard
Contrary to conventional wisdom, marketers are still very much interested in purchasing and using demographic data to reach consumers. Concerns about the quality of the data available, however, are preventing them from using more. Ninety percent of m
Live sporting events and streaming services help drive growth, while the TV set remains platform of choice London, UK: FreeWheel, a Comcast company and the industrys most complete advertising management solution, has announced the launch of its Q1 20
KFC teamed up with entertainment site Super Deluxe to host a four-hour Facebook Live stream that allowed viewers to interact  -More- 
Leila Siddiqi, head of diversity at the IPA and a judge of Transport for London's newly-announced diversity ad competition, is getting annoyed by talk of "transparency".
Federal Trade Commissioners said Wednesday during a House Energy and Commerce Committee hearing that the FTC does not have the authority to adequately punish companies that misuse consumer data. A number of data privacy scandals over the last year an
Wieden + Kennedy, London has released this spot for Nike football about playing as one, fighting as one and "Believe as One," to celebrate the 2018 World Cup. VIEW THE SPOT
As younger generations become increasingly wary of marketing language, its important to find ways to connect with them in a way that feels authentic. Adotas presents a Q&A with Ann Clurman of Kantar Consulting to discuss the emergence of emoj
MediaBeapharTo prove that the new Beaphar baseline ‘Because pets are family too’ really makes sense, Beaphar and communication agency Gutzandglory set up a surprising social experiment. Beaphar asked children from 4 famili
German pharmaceutical behemoth Bayer has consolidated its Companion Animal global account, which includes the Seresto, Advantix, Advantage and Drontal brands, with Omnicom's Proximity and BBDO following a review that began in April. The account will
New software tier builds on features of free marketing tool with more powerful engagement and nurturing DUBLIN, IRELAND HubSpot, a leading CRM, marketing, sales, and customer service platform, announced the launch of Marketing Hub Starter, a new soft
AppNexus' Eric Hoffert talks about connected TV advertising, how the IAB's ads.txt has helped to improve programmatic quality -More- 
The agencies will fuse to provide all of brand's creative work.
Google was hit with a $5.1 billion fine by the European Union on Wednesday for antitrust practices around the Android mobile operating system a move that underscores Europe's willingness to issue steep financial penalties for bad behavior. And theres
Join the women making change with Reebok. Agency: Venables Bell & Partners, San Francisco / Roundhouse, Portland. VIEW THE GIGI HADID SPOT VIEW THE DANAI GURIRA SPOT VIEW THE GAL GADOT SPOT VIEW THE YELDA ALI SPOT VIEW THE SHANNON KIM WAGNER SPOT
Relationship Between Website and Localization The digital world has created exceptional conditions and opportunities for business growth and expansion. Whether your business is big or small, having an excellent website that represents your brand is o
FilmAccionaInfrastructure for progress, water management that ensures access to water resources and renewable energy that reduce CO2 emissions. At ACCIONA, we believe that there is a different way of doing business. Continue the conversation with #In
Most people can't hold a conversation about marijuana without giggling. Modern day cannabis brands are working overtime to change that. The cannabis industry comes with its own vernacular, often whimsical and foreign to many legal adult consumers. Fo
New research from ExchangeWire and IPONWEB indicates ad tech ownership improves agency performance NEW YORK – Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine the
Facebook has announced that it will start taking down fake information on its platform that could provoke violence or physica -More- 
Chief executive Mark Zuckerberg has said the platform will not ban users from engaging in Holocaust denial or other content he finds offensive but Facebook does stop such content from appearing in other users' news feeds.
AdExchanger Talksis a podcast focused on data-driven marketing.Subscribe here. This episode of AdExchanger Talks is supported byTealium. NCC Media may be the biggest TV media company youve never heard of. A joint venture of cable TV operators Comcast
Serena Williams didn't return to greatness despite becoming a mother, she's great because she plays #LikeAMother. Agency: TBWA/Chiat/Day Los Angeles. VIEW THE SPOT
New Adthena study reveals key search trends in jersey and ticket sales, streaming battles and more for leading sites during the 2018 FIFA World Cup Adthena, an AI and machine learning-powered search intelligence company, today announced a new study e
Direct MarketingRaknRollAdvertising Agency:Grey, PolandExecutive Creative Director:Jakub KorolczukDeputy Creative Director:Rafal RysSenior Art Director:Antoni KamiskiSenior Copywriter:Adam SierociskiStrategic Planner:Mateusz CukierskiPr Account Manag
Britain's Beer Alliance has typically had a pretty cushy job: encouraging Brits to drink beer. But now the industry group is shifting its tone and rallying support behind a cause that will be ne