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Advertising Sat Jan 20 2018 22:31:12 GMT+0000 (UTC)
WHERE THE PARTY'S AT -- Distraction on the phone in a spot from Klem euro RSCG, France VIEW THE SPOT
FilmSujaCreative agency Humanaut has created a new advertising campaign for Suja, the largest brand in the ultra-premium juice category. The work is breaking this week. Humanaut is Suja’s agency of record and has been working on its dig
Report analyses 600,000 commercial emails to reveal performance data for 10 common email campaign types, plus best in class examples for each LONDON With an average ROI of $38 for every dollar spent, email is one of the top channels for marketers to
We hear a lot about "storytelling" in one form or another these days. It's become one of the most overused and hotly debated buzzwords in the business. Now, acclaimed commercial director Rodrigo Saavedra puts storytelling in sharp focus for Francis C
AdExchanger | With Time Warner on board or not, AT&T is pushing forward with its vision for the next potential addressable ad platform giant. CMOs or holding company agencies might pour money into Google and Facebook, but theyre nervous about
Spot from Tiny Hunter, Australia for kangaroo meat VIEW THE SPOT
The Media Rating Council (MRC) today issued itsDigital Audio Measurement Standards. This first-of-its-kind standard outlines measurement and reporting requirements for digital audio advertising and content in either browser or application environment
OnlineBurger KingAdvertising Agency:MullenLowe, Boston, USAChief Creative Officer:Mark WennekerExecutive Creative Directors:Tim Vaccarino, David WeistSvp:Jon Ruby, Zeke BowmanCreative Director:Jon Ruby, Enrique CamachoVp:Enrique Camacho, Karen Haffma
LOS ANGELES – SteelHouse is expanding its advertising capabilities to address the rapidly growing Connected TV (CTV) audience, which is predicted to reach over 195 million U.S. viewers this year, or more than 60% of the U.S. Connected TV al
The insurance brand is targeting commuters at King's Cross with their "Emergency plumber" campaign.
Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative agency, McCann, for the last year to develop the addition to the campaign. Called "Start Something Pricele
AdExchanger | The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other askance. Ad fraud, bad traffic and hidden fees have taken their toll, and while industry players have taken measure
"Many social media users are coming to view social networks as sources of content rather than platforms that require active contributions."
Right after launching a channels portfolio campaign, featuring some of the greatest international TV stars from FOX Portugal broadcast series as they got in touch with their Portuguese fans, FOX Portugal and its Creative Team set out a new challenge
The Insider Secret on Weed Card Online Discovered When you’re using cannabis as a legitimate remedy of disease, state law’re still breaking in case that you never own a health bud prescription from a licensed physician. Selecting
For the first time, the international fast food chain is incorporating him into local advertising, with the aim of familiarising French people with the founder and his legendary recipe a bit more. Thanks to help from its agency, Sid Lee Paris, the Co
OnlineJagermeisterOppikoppi is a beloved South African festival that takes place at what is affectionately known as 'The Dust Bowl' in Limpopo. The festival is all about community and great local and international music so in 2017 Jägerm
Wieden+Kennedy has created a series of digital spots to put consumers in the "KFC Comfort Zone," encouraging viewers to medit -More- 
Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging appli
Harpersfield Vineyards knows that the truth is in the glass. Agency: Wyse Advertising, Cleveland. VIEW THE GOT IN AD VIEW THE MULTIPLE AD VIEW THE HECK AD
OnlineDonair CamWe realized that beautiful scenery and landscapes can only attract so many viewers. So how could we make a webcam that everyone wanted to watch? After some digging we noticed there was a common trend with previous viral live streams&a
Mobile Ad Pioneer to Accelerate Mobile Marketing Science Platforms Growth Aki Technologies (http://www.a.ki), the moment marketing science platform, announced that Orr Orenstein has joined its executive management team as Chief Operating Officer. Ore
Media shop Assembly has partnered with ad tech consultancy AdFin to enable its clients to view the cost of digital ad placeme -More- 
AdExchanger | Data-Driven Thinking is written by members of the media community and contains fresh ideas on the digital revolution in media. Todays column is written by Ed Camargo, vice president of paid media at PMX Agency. As marketers, we are cons
Video outstream company Teads has made ten new senior hires for its London office to support its UK and international growth.
California Medical Marijuana Card Tips So in case you reside in California and you has to have yourself a health and fitness Card, then it’s possible to secure a physician’s professional medical marijuana card on line, in minutes.
This print Ad is for a Spray. "Treat C-section scar".
Businesses on Facebook have the Facebook Pages Manager application, and businesses on Messenger have Analytics for Apps data for their Messenger bots. And now, businesses on WhatsApp have some tools of their own. The Facebook-owned messaging app anno
Keep exploring with Google Arts & Culture. Meet the people, visit the places and learn about the events that shaped our world. Discover collections curated by experts from the most famous museums. Be moved by stories depicted in thousands of phot
FilmGalicia Ambiental"Arbores de Cinza"(Trees of ash) is a symbolic action carried out in collaboration with Tiempo BBDO, through which you can make a donation that will go to programs of reforestation of devastated areas. In return, those who collab
First-of-its-kind affiliation between an online travel agency and a travel publisher London:lastminute.comgroup launched a brand new digital advertising proposition in partnership with travel publisher Rough Guides, to offer brands exceptional reach
Amazon's stealthy approach to building its ad business has boosted shares to $1,600 apiece, per BMO Capital Markets, and bran -More- 
AdExchanger | The Sell Sider is a column written by the sell side of the digital media community. Todays column is written by James Curran, founder and chief product officer at STAQ. Publishers need to change the way they approach their programmatic
Saatchi & Saatchi's debut ad campaign for Robinsons features a "child squash expert" who pitches the Britvic brand's new Fruit Creations variant as a specialist squash for adults.
Trusted Media Brands today unveiled results from its newest study with Advertiser Perceptions,exploring the future of digital video, which revealed that marketers plan to increase spending for branded video created by publishers versus traditional fo
One of the neatest things about living outside the U.S. is discovering soccer culture, which is as strident and culturally charged as football is in America. On March 9, Italian club F.C. Inter Milan will turn 110 years old. To celebrate that histori
The Sao Paulo Pinacoteca the oldest art museum in the city has teamed with F/Nazca Saatchi & Saatchi to launch an interactive game to promote a unique experience for those who visit the institution. It transforms the subway and metropolitan train
FilmBerklee OnlineWe were invited to work alongside Berklee’s team for the launch of their new animated series campaign. We illustrated, animated, and sound scored for Berklee’s new online videos. Inspired by the instituti
Digital advertising veteran joins fast-growing mobile ad-tech company to oversee all business teams San Francisco – CrossInstall, the leading creator of programmatic interactive mobile ads, announced Anuj Kucherias promotion to Chief Revenu
Snapchat is boosting investment in app install tech, enabling advertisers to monitor the in-app behavior of users who install -More- 
AdExchanger | A weekly comic strip fromAdExchangerthat highlights the digital advertising ecosystem... The post Comic: Play Nice appeared first on AdExchanger.
Super Bowl Live - a 10-day festival hosted in the run-up to the NFL's championship game, will open on 26 January, with activations focusing on food and sport.
Life, Death, and Luxury Safari Lodges in South Africa Luxury Safari Lodges in South Africa Features The truth is that you may not avert going to the country on frequent occasions. Very first 21-carat diamond in this state was uncovered from the calen
For the first time, the international fast food chain is incorporating him into local advertising, with the aim of familiarising French people with the founder and his legendary recipe a bit more. Thanks to help from its agency, Sid Lee Paris, the Co
One of the neatest things about living outside the U.S. is discovering soccer culture, which is as strident and culturally charged as football is in America. On March 9, Italian club F.C. Inter Milan will turn 110 years old. To celebrate that histori
To turn the eyes of mobile generations towards Ray-Bans new Virtual Try-On tool, Gents is launching the #TryThemOn social campaign. A virtual activation where fans can try on any pair of Ray-Bans nd star in their own 3D music video. Ray-Bans Virtual
FilmLet's share the video, light the trump candle and just wait for the meltdown. Join the movement. TheTrumpCandle.comAdvertising Agency:O1 Agency, USACreative Directors:Juan Oubia, Curro ChozasArt Director:Lucas BorrasCopywriter:Carlota Santamara
OpenData 1.0 Released for 60-Day Public Comment NEW YORK – The IAB Technology Laboratory released for public comment OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature that establishes a central standard