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Advertising Mon Jun 18 2018 11:00:30 GMT+0000 (UTC)
WHERE THE PARTY'S AT -- Time Out is creating a series of 24 events in the London Eye capsules to target Londoners, local workers and students with exercise, talks and performances.
The global ad market is set to grow even faster than forecasted. Why? Its the duopoly, folks. In a report released Monday, IPG-owned Magna Global significantly revised its global ad market growth projection from 5.2% to 6.4%, which translates to $551
The chase is on, in this "Be The Hunted" spot celebrating Global Running Day 2018 by pushing the pace and staying one step ahead of the competition. Agency: TBWA/Chiat/Day, New York. VIEW THE SPOT
The world has been overrun by bots, but that's not really a bad thing. Bots already account for more traffic on the internet than humans. An estimated two-thirds of tweeted links to popular websites are posted by automated accounts. And with the cont
The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.
Its been a crazy year for digital marketers. Since the news of potential voter manipulation by data firm Cambridge Analytica broke early this year, the question of data ownership has been turned around and looked at from a number of new angles. The E
Heres todays AdExchanger.com news round-up Want it by email? Sign uphere. Josh Palau, VP for digital strategy at Bayer Consumer Health, spent years in agency land before going over to the client. In this weeks podcast, he describes how moving in-hous
Film, OnlineGetty ImagesFirst Aperture, the first DJ entirely produced from visual powerhouse Getty Images’ comprehensive collection of sound, image and video content, announces the release of its first single, ‘Take Contr
Everything gets sleepy whenyou have a Prorelax mattress.Print from Miete, Brasil VIEW THE FRIST AD VIEW THE SECOND AD
CANNES, France--Later this year, L'Oreal will roll out a new service: A digital beauty assistant who can help you test out products and give you a sense of what would work for your face. Using augmented reality and livestreaming technologies, the com
Doritos teamed with Universal Pictures to tout the upcoming movie "Jurassic World: Fallen Kingdom" by giving fans the chance  -More- 
Columbia, Md. Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced it has released Loyalty Outlook 2018, a collection of articles with a comprehensive view of the loyalty industry, in-depth ana
Annette King, the new chief executive of Publicis Groupe UK, has made her first appointment, recruiting James Barnes-Austin as chief financial officer.
If youre an email marketer in the United States, youre already familiar with CAN-SPAM – at least I hope you are! Since its inception in 2003, the CAN-SPAM Act has provided a framework enabling companies to email their clients and prospects
For a number of years, Visit Seattle's approach to marketing can be described as both unique and ambitious. Filmmaking, and leaning on a wide range of talent both in and outside the market to tell the city's story, has proven to be a boon for The Eme
Global ad expenditure will increase by 6.4% to $551bn (416bn) this year - the fastest rate since 2010, according to Magna, the media research arm of Interpublic.
Everything gets sleepy whenyou have a Prorelax mattress.Print from Miete, Brasil VIEW THE FRIST AD VIEW THE SECOND AD
AT&T, which closed its acquisition of Time Warner on Thursday, will acquire more companies to support its Advertising and Analytics unit, CEO Randall Stephenson said Friday during a CNBC interview. Watch it here. Stephenson spoke of an upcomi
The Interactive Advertising Bureau's Tech Lab is seeking feedback on version 4.1 of its Digital Video Ad Serving Template.  -More- 
Media, Direct Marketing, DesignHavaianasIt's impossible to talk about the mood of Brazilian summer without talking about Havaianas. As spokes-footwear for this vibrant, joyous essence across the world, the most famous sandals on the planet have taken
Any serious marketer knows that videos are a powerful tool for brand promotion. It is also not that hard to make, especially if you can practicevideo editing and reliable hardware. For the former, you need inspiration, time, and some tutorials. For t
Investing in Reader Optimization, Acquisition Will Help Outbrain Continue to Put Personalization First NEW YORK – Outbrain, the worlds leading native advertising platform, announced it has acquired AdNgin, a UI optimization company built to
Telemundo is using the World Cup as the launching pad for a new brand campaign. During today's Mexico-Germany match, which starts at 11 a.m. ET, Telemundo will unveil the new consumer brand campaign called Together Unstoppable. "With all of the excit
Members of subversive advertising group Brandalism claim to have installed a series of guerrilla outdoor ads in London, Leeds, Oxford and Bristol to criticise oil and gas company Shell's Make The Future clean energy marketing campaign and forthcoming
JWT, Kenya presents a bill bow tie for Father's Day VIEW THE AD
Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest the funds in an artificial intelligence platform, it sparked other holding companies to rethink their presences. Many had become concerne
In the lead up to Father's Day, the #DearFutureDads campaign from Dove shows real fathers with their children and provides in -More- 
FilmLife InstituteAfter 70 years of the last recorded case, Brazil is again facing a yellow fever outbreak, and Brazilians no longer know how to handle the spread of the disease. Yellow fever is spread by mosquitoes, but people think monkeys are resp
Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the leading programmatic video platform, today announced the launch of its comprehensive three-point brand protection plan. Provided for
Kantar Media reveals Booking.com as biggest spender on paid search advertising, while TripAdvisor takes the top spot for organic search London: A small group of online travel agents, including Booking.com, OnTheBeach.com and Trivago, dominated paid s
Even for the most social of attendees, the Cannes Lions International Festival of Creativity can be a nerve-jangling sensory overload. For introverts--or anyone who just get understandably overwhelmed by a festival largely dedicated to nonstop networ
The Open University (OU) is seeking agency support for its consumer-facing marketing accounts - encompassing PR, social media, creative and media buying - worth a combined 17m per year.
JWT, Kenya presents a bill bow tie for Father's Day VIEW THE AD
Kantar is facing a lot of speculation about its future at WPP. Since Martin Sorrell resigned as CEO of WPP in April, analysts and investors have buzzed about how the holding company can unlock value for shareholders in a period of slow growth. Many s
Messaging apps are beginning to displace Facebook as a source of news consumption and sharing, especially among younger users -More- 
OnlineTic TacAdvertising Agency:TBWA Chiat Day, New York, USAChief Creative Officer:Chris Beresford-HillHead Of Design:Chris RowsonAssociate Creative Directors:Nuno Teixeira, Jexy HolmanCopywriter:Kyle KimballArt Director:Liz AgansHead Of Integrated
Company size and marketing budget are the top indicators of whether a small business will invest in SEO and pay-per-click (PPC) advertising. Small businesses rely on SEO experts to track on-site engagement for their SEO efforts, according to anew sur
NetAcuity Edge Ensures Mobile Ads Are More Accurately Delivered on an International Scale ATLANTA – Digital Element, the global geolocation data and services provider, announced that Sift, a mobile advertising technology provider utilizing
The film "Call Me By Your Name" was an indie-drama that garnered critical acclaim for its lead actors Timothee Chalamet and Armie Hammer, and as much for its eclectic soundtrack. The film's soundtrack is getting a unique vinyl release inspired by the
Unilever's chief marketing officer, Keith Weed, will announce at the Cannes Lions Festival today that Unilever will not work with influencers who buy followers.
The Brazilian agency WE launch the campaign "Dengue Relax" to the relaxing muscle spray "Balsamo Bengue", from EMS brand. The printed ads show situations in different sports that may will cause injuries such as skateboarding, surf, skating and soccer
Spotify and TGI Fridays are hooking up with Foursquare as a preferred measurement partner. Solid measurement is what seals the deal with marketers, said Brian Berner, head of US sales at Spotify. Many of our [brand] partners have a brick-and-mortar p
Snapchat has unveiled a new app integration platform for developers called Snap Kit; it allows access to only a user's displa -More- 
MediaMcDonald'sAdvertising Agency:DPZ&T, So Paulo, BrazilGeneral Creative Director:Rafael UrenhaExecutive Creative Direction:Carlos Schleder, Marcello Barcelos, Sergio Mugnainicreative direction:Fabio Mozeli, Daniel Motta, Rodrigo VezzCreativ
User acquisition on mobile is an integral part of any working marketing strategy nowadays, along with the digital advertising. But even for experienced marketers, it can be hard to follow all the nuances of mobile advertising and successfully impleme
LOS ANGELES – MediaAlpha, a pioneer in programmatic platforms for native and metasearch media, launched Open Bidding, a new offering that brings the transformational yield and operational benefits of header bidding to publishers of vertical
Father's Day is just around the corner and, as usual, brands are pulling out all the stops. We've already told you what dads don't want this year, but what is it they do want? Here's what just a few brands have cooked up: KFC The fast food-brand has
Tic Tac, the mints brand owned by Ferrero, is targeting people with a mindset of "taking the most out of life" with an experience that showcases its 50-year history.