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Advertising Wed Dec 13 2017 10:07:28 GMT+0000 (UTC)
WHERE THE PARTY'S AT -- AdExchanger | "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Todays column is written by Henry Hyder-Smith, founder and CEO at Adestra. Over the past couple of years, o
By emulating the popular Tasty video style, Salvation Army and Grey Canada created a series of online videos to give people a taste of poverty they wouldn't expect. VIEW THE BEANS SPOT VIEW THE GRILLED CHEESE SPOT VIEW THE INSTANT NOODLES SPOT
FilmVodafoneThe story of young kid, who’s greatest dream is also is biggest nightmare. A story about bullying, talent, friendship and acceptance.Advertising Agency:JWT, Libson, PortugalCreative Director:Joo OliveiraArt Director:Raoul va
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
It's been a banner year for women, in great part because of a system that drove its boot so deep into our necks that we all lost our epic sense of composure. In record numbers, we marched. We ran for office. We called bullshit on sexual harassment (a
AdExchanger | Heres todays AdExchanger.com news round-up Want it by email? Sign uphere. Moore Shady Facebook Ads Alabama residents were being targeted with partisan Facebook ads leading up to Tuesdays divisive Senate election. And despite tightening
SANTA MONICA, CA Heartbeat, the leading two-way brand endorsement platform, announced the close of a $1 million seed round of equity funding, led by Sinai Ventures, backers of Pinterest and Compass, along with Firebrand Ventures. With total funding o
Dentsu Webchutney has created this spot for Bridge Music Academy VIEW THE SPOT
Pinterest has been investing in visual artificial intelligence, with its Lens technology able to not only search images, but  -More- 
OnlineVillage SoundJingle Genie is a free IOS app that allows you to create a customized jingle for any business you choose, using a variety of templates that have been composed in-house by our audio production company. Answer the fill-in-the-blank q
Adotas talks with Michael Connolly (pictured left), CEO and co-founder at Sonobi,about the impact that Amazon is having on digital advertising as its Amazon Media Group goes up against Facebook and Google. Q: Why are advertisers now starting to pay a
Deliveroo has appointed the7stars to run its estimated 10m media planning and buying account in the UK and Ireland.
Escape rooms have become old hat, but once in a while you see a spin on the approach that makes them worth mentioning again. This is one. Inspired by the 20th Century Fox film Murder on the Orient Express, based on Agatha Christie's classic novel, Fi
A few days ago, the Toronto Zoo posted a video about a bonded pair of endangered African penguins, Chupa and Ellie, showing how penguins court each other with gifts. Peoples Jewellers took notice and decided to make them a one-of-a-kind neck
AdExchanger | Ads.txt research released Tuesday shines a new light on the extent of the harm done to major publishers by inventory resellers and lax supply chain standards, A joint study from Google, Amobee and Quantcast that examined Ads.txt data fo
Marketers embrace programmatic despite negative press, transparency concerns London: eMarketers latest forecast of programmatic ad spending indicates that, despite recent negative press, the UK remains a market leader in programmatic, and strong grow
Aesop has unveiled Oliver Group chief creative officer Brian Cooper as its next creative leader.
AdExchanger | CPG advertisers running on Conde Nast properties will be able to target, optimize and measure campaigns using purchase data from Nielsen Catalina Solutions (NCS) beginning in Q1 next year. The publisher wants to marry its expertise in c
"The Bunt Machine," which was directed by Mac Premo, was produced in partnership with Supply & Demand and full-service creative agency Doubleday & Cartwright. Premo is one of Supply & Demand's featured directors. The spot follows Mac on h
PrintNine Performance HouseBeing fat sometimes has benefits if you have a positive point of view. However, communication in fitness category is based on deficiency of fat people. In this campaign, we aimed not to follow this path and position fat peo
Report explores five key trends around the intersection of technology and humanity LONDON – Isobar, a leading global digital agency, predicts that 2018 will be the year of Augmented Humanity, a year where technologyenhances and scales our m
You can try to make your own ham this Christmas, says a new ad. But you might end up needing a chainsaw to cut it. Instead, try a ham--pre-glazed and ready-to-serve--from The HoneyBaked Ham Company, argues the ad, from BBDO Atlanta. In the spot, a th
The post Online vs In-Store: The Changing World of Retail appeared first on Adotas. The post Online vs In-Store: The Changing World of Retail appeared first on Adotas.
Dina Green, vice president, business director at experience agency Jack Morton Worldwide, is leaving to become managing director of FreemanXP's agency team across EMEA.
AdExchanger | Champagne used to be reserved for special occasions, but Moet Hennessy USA wants consumers to see its luxury products as more of an everyday utility. The company teamed up with its creative agency, Rehab, and Amazons voice-activated ser
The boring and beautiful everyday life. That's what The Swedish Armed Forces fight for, around the clock, all year, everywhere. That's the focus in their latest campaign. Visuals from the everyday life of the citizens are mixed with regular workdays
PrintHertzAdvertising Agency:Fcb, Tel-Aviv, IsraelChief of creative:Tal PerlmuterVp Clients:Yosefa GalanteCopy:Mattan Hallak
OpenX, Telaria and Index Exchange Join a Rapidly Growing List of Partners in Amobee Inventory Accountability Program SINGAPORE & REDWOOD CITY, Calif. – Amobee, a global digital marketing technology company serving brands and agencie
Netflix is notoriously protective of its viewership data, but it may have learned a lesson from Spotify when it comes to its creative possibilities--how to turn quirky data points into entertaining content. Spotify recently rolled out its second holi
Join brand marketing leaders Keith Weed, Chief Marketing and Communications Officer of Unilever, Leonid Sudakov, President, C
The Media Rating Council (MRC) has released new standards for digital audience-based measurement.TheDigital Audience-Based Measurement Standardsbuild on the MRCs prior work on viewable impression measurement and invalid traffic filtration requirement
An online gambling company has been reprimanded by the Advertising Standards Authority after one of its brands posted a tweet featuring a derogatory comment alongside a photo of the star of ITV's Loose Women in swimwear.
AdExchanger | "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Todays column is written by Danielle Levitas, senior vice president of research and professional services a
Sometimes imagination is the only way. Every day two girls are victims of sexual abuse. Agency: Havas, Paraguay. VIEW THE AD
MediaHyundaiAdvertising Agency:Innocean Worldwide, London, United KingdomCreative Director:Andy Wyton, Chris KirkArt Director:Andy Wyton, Simon CarrCopywriter:Chris Kirk, Tristen LencznerProduction Company:Whisper Films
Proprietary analysis trackse-commerce giants merchant advertising metrics NEW YORK – M Science, the leader and pioneer in data driven research and analytics, has launched a proprietary data product that tracks the performance of e-commerce
God damn. Will Cards Against Humanity ever stop being this gangster? The card game manufacturer that, just a month ago, asked you for money to stop the Trump administration from building its stupid wall has decided to take some of it and address anot
According tocomScore, consumers spend nearly half of all time spent interacting with digital media in apps on their mobile devices. Its boom time for mobile app marketers, and many are attracting sizeable investments from VCs or angel investors.But w
Haymarket Media Group, the publisher of Campaign, has launched GOAL!, a new print magazine from the team behind FourFourTwo aimed at seven to 11-year-old readers.
AdExchanger | Wine brand Josh Cellars doesnt have a taste for traditional media. We made a choice to stay away from broadcast TV and cable, at least for now, said Renato Reyes, CMO of Josh Cellars parent company, Deutsch Family Wine and Spirits, whos
Ruf Lanz, Zurich has created this print campaign for Autism Forum Switzerland about how social contact can be frightening for people with autism. VIEW THE SNAKE MOUSE AD VIEW THE WOLF SHEEP AD
PrintChoiceSouth Africa has the highest HIV / AIDS infections in the worldAdvertising Agency:Ogilvy & Mather, Cape Town, South AfricaCreative Director:Gavin SteeleArt Director:Dane MellemIllustrator:Dane MellemCopywriter:Romi Jones
London Christmas ad spending will hit a record high this year, with the Advertising Association reporting a 40% rise over the past seven years. Seasonal advert spend continues to grow, as retailers are under increasing pressure to match their competi
Between Thanksgiving and New Year's, we're barraged with branded messages that appeal to our better selves--quiet, almost logoless stories about family, acceptance and selfless giving. Microsoft's "3D Holiday," created by m:united//McCann and Blk-Ops
Worldwide digital ad revenue growth hit 29.6% in the third quarter after six quarters of staying between 23% and 26%, Forrest -More- 
The Moneytizer, a French advertising platform dedicated to optimizing the ad revenues of small- and medium-sized websites, has announced its launch in the US market. The platform currently counts more than 1,000 small- and medium-sized websites acros
Iris has been hired to lead the brand development for the next stage of Formula E, the class of elite motor racing that uses electric cars, which is aiming to "reinvent racing".
AdExchanger | Heres todays AdExchanger.com news round-up Want it by email? Sign uphere. First Price, So Nice Next month, Rubicon Project will begin offering two flavors of first-price auctions, CTO Tom Kershaw shared in a blog post Monday. The exchan